Fiona's Rant
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When Is A Fish Fillet Not A Fillet?  

 

When it's a Steak, a Supreme. a Pave, an Escalope, a Quarter Cut, a Canoe Fillet, a Loin ....I could go on. Take Mackerel Fillets - butterfly fillet or a single fillet? 

 How to fillet a Mackerel
How to fillet a Mackerel

Is a fillet a side of a fish or a portion of fish? If you ask for a fillet of Sea Bass, you will get farmed fish and approximately 120g which is a small portion.

What is a fish steak? 

 

Ordering Kipper Fillets? - you will get a pair like these 

kipper fillet
A Pair of Kipper Fillets

 

 

   

 

 

So it is in the fish trade, just set up to be as confusing as possible. Nevermind we still love it and are here to answer your questions and to ask you questions when you order so we get it right. 

 

Of yes and they still wholesale in stones!

 

 

 

Happy Eating

 

xxxx

 

Fiona 

 

 

 

 

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Fish Offers 
We Have POLLACK FROM NEWLYN, CORNWALL on Offer for next week. A Cod alternative, a beautiful piece of fish. Loving this recipe - Pollack Beetroot & Potato Bake
Pollack, Beetroot & Potato Bake
Pollack

 

Our Price: £12 per kg  

Was: £16.90 so 30% OFF

BUY HERE

  
  
  
  
  
  
  
  
FRESH  UNCOOKED PRAWNS

20-30 King Prawns per kg - uncooked, shell and head on
NOW 23% OFF
FROM £5.24 
Try This Prawn Curry Recipe by The Curry Guy
  
                     
 
 
Fish Without Fuss
The sales of this are going really well 
We have listened to you comments and as a result are changing our OFFER to £4.99 per pack of 2 fillets 
                         Fresh Fish With Flavoured Butter In a Cook Bag
                         Introductory OFFER BUY 1 GET 1 HALF PRICE
                                       For Details See HERE 
Salmon With Red Chilli, Cracked Black Pepper & Garlic Butter
Cod, Pollack or Haddock With Parsley Butter & Garlic
 
  
  
  
  
  
  
  
  
  
  
  
  
 

  
 

Family  -   Fish Pie
Indulgence -  Lemon Sole Fillet
Snack Bites -  Smoked Mackerel, Smoked Salmon Pate, Dressed Crab, Kiper Fillet 
Health -  Mackerel Fillet
  
Just to remind you we have 4 different Boxes from £9.99 for 4 Portions
Take a look HERE
For Mail Order Boxes look HERE HERE

 

FREE Fish Is The Dish Cook Book for each customer joining our new box scheme
 
 
If you would like to have a chat about the options please ring our Order Line 01952 820966 and speak to Gill or Martin, they will be happy to help or order HERE 
 
 
*Our existing range of boxes - Favourites, Classic & Connoisseur are continuing for those customers currently receiving them but are not available to new customers. If you would like to change over to our Fish 4 Box Scheme please contact us
  
Thank you!
We appreciate your business
NEED TO BUY A PRESENT  FOR A LOVER OF FISH
LOOK NO FURTHER
 
New Recipes For 2013 
MORE DATES COMING. Please email Fiona fiona@fishinabox.co.uk if you are interested in either our Cookung With Fish Course, Fish Skills Course or Shellfish Course 
Held in the relaxed environment of the Shropshire Food Enterprise Centre demonstration kitchen
 
Fish Skills Course April 27th 2013 - due to popular demand we have reopened registration for this course and have 2 more places available
 

 

with Fiona Asson, Fish In A Box
John Perry, Fish In A Box
Danny Silcock, Chef Heart of England Fine Foods

 

 

 Some comments from the Shellfish Course on Jan 26th
"Thanks for the pictures. I very much enjoyed the day and thought the content and balance of demonstration and practical to be just right.  Everyone was very friendly and helpful. Altogether a great experience which has made me much more confident about ordering and preparing shellfish. Well done!"  Val 
 
"My husband and son so enjoyed the course today thay have asked me to register them for the Fish Skills Course In April" Angela 
 
"A huge thank you for yesterday\'s Sea Food Course.Not only was it great fun, I learned so much ,enjoyed enormously and feel totally inspired a big thank you to you all.Looking forward to the next course!" Andrea

Comments From Our other Course

 "thought the course was excellent - up to the very high standards set by the two previous ones I've attended.  The demonstrations were clear and interesting, the recipes stimulating and appetising and the tasters and lunch fantastic.I really enjoyed the hands on exercises and the support from John, Gill and yourself was as required to make the challenges achieveable"
 
"we really enjoyed the Shellfish Course last Saturday. Steve and I both felt that the programme was well balanced and provided a good mix of demonstrations and opportunities for hands on experience, with appropriately spaced breaks"
 
"John's demonstrations were excellent, very methodical and clear so that we both came away with the confidence to tackle the preparation of two of our favorites - crab and lobster. We were also able to put the guidance on preparing langoustines to good use on Sunday with the contents of the box we received on Friday"

"Gill had made sure everything was well organised on the preparation tables and these worked well.  We thought the help offered during the hands on sessions was appropriate - not too much but there when needed" 

"we really liked the recipe demonstrations. They were a good choice because they were that little bit unusual and we enjoyed all the samples"
 
"I have already recommended this course and the Fish Skills course to friends"

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