EXPANDED MARKETING
-KPTZ 91.9 FM Port Townsend
-150 radio underwriting spots November-December -185 Posters distributed across Peninsula and Victoria BC -1000 holiday event postcards mailed to Port Townsend zip Leader/PT Main Street Co-Promotion for "People's Choice" Holiday Window Contest PT Main Street Promotion Committee "Merriest Window" Contest The Holiday campaign is featured in the Port Townsend Main Street website and e-news and Main Street Facebook/twitter.
100 "Look Here First" Shopping bags stuffed with Kiwanis Choo Choo ornaments were delivered to the Chamber of Commerce Visitor Center for guests who are urged to continue shopping in town. Press releases: PR 1 Holidays in Port Townsend advance press release PR 2 Holidays in Port Townsend events Photo opps: Holiday lights downtown, tree decorating, treelighting, Merchant Window Contest PR 3 Treelighting wrap up PR 4 Main Street ornaments are in PR 5 Merchant Window Contest winners Print Coverage: --Nov. 25 "Look Here First This Holiday Season" with photo of artist Amanda Kingsley & artwork in PT Leader --Nov. 27/28 "Deals/Sales Spur Holiday Shopping" Front page of the Peninsula Daily News --Dec. 2 "Small Business Saturday Draws Shoppers" PT Leader --Dec. 2 "Santa to Deliver Message to PT-Ring in the Holidays" Front page of Gift Section with large photo of Kiwanis Choo Choo, PT Leader --Dec. 2 Putting up snowflakes photo Peninsula Daily News --Dec. 4/5 "Santa Claus is Coming to Town" --Front page of the Peninsula Daily News --Dec. 6 "Merchants ride the waves of retail success" Front page article featuring "Look Here First" Campaign Peninsula Daily News --Treelighting/Santa Visit article Peninsula Daily News
--Inside cover section "Santa Coming to Town" - PT Leader --PT Leader Editorial "Look Here First" Dec. 2, 2015 --PT Leader local shopping pledge uses PT Main Street "Look Here First" theme --Wrap up Santa Visit -PT Leader 12/9 --Ornament photo/caption PT Leader 12/9
--Window Contest Winners --Photo/article PT Leader 12/16 
CITY OF PORT TOWNSEND COLLABORATION
Representatives of the City of Port Townsend Lodging Tax Advisory Committee and the Port Townsend Main Street Promotion Committee held monthly planning meetings starting in June, 2015, to plan and collaborate on the holiday campaign.
The Holiday campaign is featured on 106.9 FM Radio and website. The radio ads will run through the first three weeks of December. The campaign was paid by City of Port Townsend Lodging Tax Funds; the campaign is also included in the City of Port Townsend Enjoy PT Enews, Enjoypt Facebook/twitter, and Instagram.
Look for holiday posters on the Coho Ferry and in their terminals. 100 posters have been distributed in Victoria. Posters are in all the Olympic Peninsula Visitor Centers.
The City of Port Townsend advertised the holiday campaign in the Washington Newspaper Publishers Association (WNPA), consisting of the smaller newspaper and website companies in rural or suburban parts of Washington, with a 2x4 ad in their statewide network with 97 communities covered (a total of 2.7 million readers). These ads ran the week of November 24th.
Total Value of City of Port Townsend Marketing contribution: $3500. Special thanks to Christina Pivarnik and the City of Port Townsend Lodging Tax Advisory Committee partners.
Port Townsend Main Street Program Holiday budget:
Events/printing/newspaper advertising: $6500
In-kind sponsorships: $2500
City of PT LTAC marketing expenditures $3500
Holiday lighting in-kind donation $1500
Total Promotion value: $14,000
Main Street Volunteers: 116 Hours valued at over $1,970--thanks to our generous Main Street helpers!
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