Six Questions for Writing Success
Not sure how to start your next writing project? Launch it by thinking through these questions:
What is the main point you need to make?
2. Audience
Who are your target readers?
3. Schedule
When must the project be done, and how much time do you have to do it well? 4. Vehicles
What are the best ways to get your point across to your target readers (such as website, presentation, article, or blog)?5. Collaboration
Who else needs to provide information and/or approval?6. Results How will you measure success?
E-mail me and I would be happy to mail you a few.
|
Doing More with Less
 Let's face it: We are all scrambling
these days, with too much to do, too few resources.
Sometimes it feels like it would actually be easier to squeeze blood from a turnip (sorry, had to use this great photo somehow...).
Here are a few ideas about the communications projects you
are trying to juggle:
- Make your content work harder: Re-purpose the content you prepared for a print piece into online content, talking points for a presentation, or the topic of an op-ed or letter to the editor.
- Share the costs: Partner with vendors, program collaborators, or others to lower your own costs and increase distribution through their networks. (Of course, the partnership must be appropriate to your organization's values.)
- Justify, and maybe scrap or postpone: Take a hard look at whether the project will meet your objectives now. A tough call, especially if it's a project you had envisioned in your annual goals. But you may decide that it's best not to tackle it after all, so you have the resources for another, higher-priority item.
|
