Do you want to advance your career, get healthier or spend more time with your family? Do you wish there was an easier way to stay positive and focused?

Join me on Thursday, April 23, from 7:30 to 10 am at Fernbank Museum in Atlanta as I present "CRAVE Your Goals!" at the Network of Executive Women Atlanta Learning Event. 

Way before I was a professional speaker, I was a marketing consultant. In fact, I started Molloy Communications when I was just a child back in 1988. 

While I focus mostly on speaking these days, there is one area of marketing I continue to do because it's so rewarding for me and in demand by professionals who want to get noticed. I audit LinkedIn profiles. That means I recommend ways to make your profile more effective and write compelling copy and client testimonials to set you apart.

Since you're probably on LinkedIn, I share a strategy each week to help ensure your profile is the best reflection of you.

LinkedIn Wisdom #4: Add Video 
You don't have to be a professional speaker or entertainer to capitalize on the power of video on your profile. Consider using your smartphone to videotape a brief message as if you were speaking to that prospective client, referral source or employer. Add it to your Summary section. 

"Simple but brilliant! That's Tricia Molloy's 'Work-Life Balance Wisdom' program. 

"Tricia spoke to more than 600 AT&T employees at our headquarters in Dallas and via webcast to AT&T offices throughout the country. She got us to think about our lives in a different way. Her empowering message struck a chord with so many of us, regardless of our level or lifestyle. We followed up the event with a book giveaway to encourage participants to improve their balance by making conscious choices-like cleaning out technical clutter and using positive affirmations. 

"Even a respected senior executive who is known for her commitment to balance said she learned some new strategies that she'll apply right away."
Tiffany Jenkins, Director of Audit Services
AT&T