High Point Creative - The right words for your next project
Red graphic with the word mindful in it
The mind is a flexible mirror, adjust it, to see a better world.
Amit Ray


 
The most precious gift we can offer others is our presence. When mindfulness embraces those we love, they will bloom like flowers.
Thich Nhat Hanh


 
Begin at once to live, and count each separate day as a separate life.
Seneca




Late Summer 2016

Turns out imaginative thinking -- daydreaming really -- is good for us. Counterintuitively it actually enhances self-control. That mind-wandering leads us to better choices and a more fulfilled life.

Just as mindfulness trains you to maintain focus and be in the present, positive daydreaming keeps your life goals in front of you. So make time for a little mindfulness and a little mind-wandering. It will make your real journey even more interesting. Check out this related article: "Dreams of Glory"

 
Try This
Mindful Moments in Nature       
 
White Bear Center for the Arts website image
White Bear Center for the Arts is currently showing Truth in Nature: Plein Air Exhibition.
Plein Air art challenges an artist to capture the natural light and color of an outdoor scene. The show includes amazing work by Bob Upton, creative director for our design partner PLDG. You have until August 25 to enjoy this inspiring exhibition. Let us know if you go and we may meet you there!  
 

Hot Point

Augmented Reality Marketing: Gotta Catch 'Em All!
 
Pokemon GO website image
You don't need to look far to see how popular augmented reality is becoming -- you can just ask one of the millions of Pok�mon GO gamers out wandering with their cell phones. But augmented reality is not only about Pikachu and Jigglypuff, it also looks to have a serious future in marketing.

Several major companies, including IKEA and Ray-Ban, are already experimenting with augmented reality apps. Researchers at Digi-Capital estimate that the augmented reality market could be worth $150 billion by 2020, redefining many industries including health care, tourism and marketing.

    
Word Wise
Seeing the Zen In Your Work Day  
 
Cheerful young business woman holding head in hands and keeping eyes closed while sitting at her working place We see the word "Zen" everywhere, and people take it as shorthand for
"blissed out" or "calm and peaceful." But what is it really? Zen Buddhism is a wisdom tradition that focuses on meditation and experiencing life just as it is now in this moment without adding anything extra. (Sandra Pawula parses it out a bit more here.) So what does that mean for us in the context of work?

Vietnamese Zen master Thich Nhat Hanh noted a set of actions we can take to stay balanced at work and see our work as a way of creating a better world. Here are a few ways we can bring mindfulness to work:
  • Consider all your time as your own instead of dividing it into "work time" and "personal time." Each moment is yours if you stay in the present moment and keep in touch with your body and mind.
  • Refrain from saying or doing anything when you are angry and irritated. Breathe before you send that email or open your mouth.
  • Relax for a few minutes before you go home. Leave your negative energy and frustrations at the office.

Mindfulness practices are simple but not easy. Here are more ways you can bring mindfulness into your working day.


 

High Point Highlights
All in a Day's Work

We work on a wide array of amazing projects. But often, due to confidentiality agreements, we can't say exactly whom we work for or what we are doing. However, we can tell you the types of things we've been doing lately. Such as:
  • Top-of-funnel awareness campaigns
  • Executive summaries and white papers
  • Direct-to-patient materials about health care benefits
  • Website metadata for SEO optimization
  • Personal statements for health care providers
  • Corporate blog posts
With all that we're doing, it's never a dull moment ... and that's just how we like it.  


Feel Like Your Productivity is Down?

Image of the High Point blog website Summer is a busy time with vacations and heat that can make it hard to concentrate. In a recent blog post, the High Point team shares some of our favorite productivity hacks that can help you power through the last dog days.
 
 
 

 

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About: For more than 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.

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