High Point Creative - The right words for your next project
Truth image
We don't get to choose what is true. We only get to choose what we do about it.
Kami Garcia

 
 
Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.
Oscar Wilde
 
 
 
Whatever satisfies the
soul is truth.
Walt Whitman





 
 


Fall 2015

Did you play "Truth or Dare" as a kid ... possibly at a Halloween party? Which were you most likely to do: tell the truth or take a dare? It's not an easy decision given that your choice could result in having to either disclose a secret crush or streak up and down the street (according to one High Pointer's personal experience).
 
Find out what your preference for truth or dare says about you in this quiz. Then learn why quizzes like this are one of the most popular ways to engage people online.
 

Try This
Where Truth is Stranger than Fiction  
 
Atlas Obscura logo Just when you think you've seen it all, along comes Atlas Obscura, a collaborative project based on the belief that there is something new under the sun, every day, all over the world. From alien petroglyphs in Vermont, the Big Foot Museum in California, to the World's Largest Teapot in West Virginia ... explore the curious facts, places and events here to see what you might discover. 
 

Hot Point
The FDA Does Social

Life Science Training Institute logo
Prescription drug and medical device companies are required to provide accurate information -- even on social media -- so patients can make educated choices. Earlier this month, several High Pointers listened in on a Life Science Training Institute webinar about FDA guidance for social media. The FDA still leaves many questions unanswered, but if you are curious, here are the guidance statements.


Word Wise
Truth in Marketing
 
Cover to the book _Tell The Truth_ "Truth is a powerful marketing tool -- and really the only way to promote a message and brand effectively." We couldn't agree more with the premise of  Tell the Truth: Honesty is Your Most Powerful Marketing Tool by Sue Unerman and Jonathan Salem Baskin, and it informs every aspect of our work. Especially in the fields of health care and financial services, where so many of our clients reside, it is critical to give consumers the real information they need for relevant decision-making. With that approach everybody wins because "truthful brands deliver sales, profits, and sustainable relationships."


High Point Highlights
Integrated Campaign Promotes Collaboration
AIHC Sell Sheet image
The National Center for Interprofessional Practice & Education, located at the University of Minnesota, engaged High Point Creative to help launch the first member-based professional organization in the growing field of interprofessional practice and education. The goal of the new organization, called the American Interprofessional Health Collaborative (AIHC), is to improve health outcomes by fostering a learning community with a shared commitment to collaboration across health professions. To help drive charter membership, High Point Creative developed an email marketing campaign, web content, and informational sell sheet to be distributed at professional conferences. Learn more [PDF].



On Point Turns 10! 
Telling your story consistently and compellingly never goes out of style. We bring that discipline to you every day ... and we practice what we preach. We've been creating this e-newsletter for 10 years this fall, and we're committed to helping you create the best content in any form: tweets, web copy, newsletters, e-mails and more. Curious for more? Check out the archive.

 
 

 


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About: For more than 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.

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