High Point Creative - The right words for your next project

You have to not worry about what other people think and you have to have the courage to do the unexpected.

Caroline Kennedy

You can call it the unexpected or you can call it ... wow

Prince, PlectrumElectrum

The best solutions are often simple, yet unexpected.

Julian Casablancas

Summer 2015

In pursuit of ideas to keep our client relationships strong, we came across this four-point test:

1. Clients are surprised -- in a good way.
2. They are happier after the experience than they were before.
3. They feel they've received value.
4. They want to tell others about their experience.

These elements of an elevated experience are from Mark Sanborn's book Fred 2.0, and they are how we are measuring our success this summer. Let us know how we are doing!

Try This

Six Ways to Bring on the (Delicious) Heat

funny cool chihuahua dog drinking cocktails at the bar in a beach club party with ocean view

Summer makes us thirsty, and this year spicy cocktails are bringing extra punch to the party.

Here are six to try. Liquid Sunshine anyone?

Word Wise

Everyday Words with Unexpected Origins

What common word used to refer to someone who would bite the heads off chickens? Yeah, we didn't know either. Thank goodness for this list, helpful for the inner word geek in all of us.

Hot Point

Not So Unexpected

High Point is delighted to announce the latest addition to team member Christina Nguyen's family! Leo Tan Nguyen was born June 4. Congratulations to Christina and Charles and your whole family. Welcome, Leo!

High Point Highlights

Webinars and White Papers

When clients want to demonstrate their knowledge leadership, High Point helps by creating the content flow for webinars and follow-up white papers. These proven performers help showcase new thinking in a way that is highly engaging and measurable.

Names and Taglines

Lately we've been creating names and taglines for several clients. We use a proven process that starts with thoughtful discovery and ends with a range of options, narrowing to that one ideal name or tagline.

Phone: 651-426-4012 | Web: www.highpointcreative.com
Email: newsletter@highpointcreative.com |

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About: For more than 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.

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