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High Point Creative - The right words for your next project

I never desire to converse with a man who has written more than he has read.
Samuel Johnson

If you wish to converse with me, define your terms.
Voltaire

To sit alone in the lamplight with a book spread out before you, and hold intimate converse with men of unseen generations -- such is a pleasure beyond compare.
Kenko Yoshida

Spring 2015

As Mad Men lurches to the series finale, we're reminded of one of Don Draper's best quotes: "If you don't like what's being said, change the conversation."

That's so true in marketing: If your story isn't resonating with prospects and clients, change your key messaging. Then broadcast those messages according to your content strategy. And it's just as true in life: If you don't like what you are hearing from the people around you -- or your inner voice -- make a change for the better.

Great advice, Don. We'll see over the next few weeks if you follow it yourself. In the meantime, here are a few of this memorable character's most incisive moments.

Try This

5 Tips for Making Conversation Meaningful

Rough drawing of people chatting We all know how to converse -- but have you ever walked away from a conversation feeling like you've missed something? Maybe you didn't quite connect with the other person? A recent article in Fast Company provides some great tips for having meaningful conversations, including these five key things to put you on the right track:

Get out of yourself and make it about the other person.
Practice active listening.
Move the conversation to a deeper level. (What can you do to make people open up and be willing to share with you?)
Ask good questions.
Consider time and space. (Make sure you have the time and atmosphere to spark a really good conversation)

Word Wise

What Did She Say?

Bae, because we always want to be on fleek for you, here are slang words from 2014 you'll likely still hear this year. Use them at your own risk. Just don't seem too thirsty.

Hot Point

Content as Conversation

High Point has been at the forefront of content strategy since anybody started putting those two words together in a word-nerdy sentence. Right now we're enjoying the recently published second edition of Content Strategy for the Web by Kristina Halvorson and Melissa Rach.

It's exciting that strategic content creation has become a discipline worthy of attention across organizations looking to boost their success with web and all other marketing endeavors.

High Point Highlights

Atomic Props - E-Newsletter and Tagline Development

High Point recently helped Atomic Props create a new tagline and launch a tech-focused e-newsletter called SubAtomic Articles. The tagline ("Seriously Awesome Creative") is featured on their newly revamped website. The second issue of the newsletter went out mid-March and includes details about technology they saw at CES ... and already can implement for their clients. Some of the related content appears on the team's blog -- where you can also sign up for the newsletter.

The Keys to the Kingdom

Define your key messaging and everything else follows. High Point Creative has a proven process for driving discovery and crafting your key messaging platform -- whether it's defining who you are as a company or brand overall, or what sets your particular product or service apart. Everything else flows naturally from it, making it a strong ROI for companies wanting to maximize their marketing conversation bang.

Phone: 651-426-4012 | Web: www.highpointcreative.com
Email: newsletter@highpointcreative.com |

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About: For more than 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.

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