High Point Creative - The right words for your next project
High Point Creative - The right words for your next project
Brilliant icon

Without a trace of irony I can say I have been blessed with brilliant enemies. I owe them a great debt, because they redoubled my energies and drove me in new directions.

E. O. Wilson

 

 

 

You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.

Lee Iacocca

 

 

 

Fame is indeed beautiful and benign and gentle and satisfying, but happiness is something at once tender and brilliant beyond all things.

Mary MacLane



 

 

 


Winter 2014

As December flies by, we hope you are headed into a time of simple joys with friends and family. The new year promises to be lively in comparison: Kate's going to the 2015 International Consumer Electronics Show (CES) in January. This is the enormous gathering in Las Vegas known for spotlighting the newest gadgets and the brilliant thinking that goes into them. (Last year, more than 20,000 new products were introduced.)

 

There is a heightened focus on storytelling and content creation this year, making it the ideal time for Kate to fulfill this bucket list dream. She's giddy at the thought of seeing the latest innovations -- including the Internet of Things -- that will influence our lives in small and large ways.

 

She'll be blogging at kickyh.com if you want to ride around in her pocket, and she may even be wearing a GoPro to capture video. Here's hoping Kate remembers to turn the camera off once the conference day ends and the Vegas night begins.

 

 

Try This
Cultivating Health & Happiness
  Experience Happiness logo

We heard a brilliant lineup of speakers recently at the Minnesota Health Strategy & Communications Network fall conference. One pair that particularly caught our ear was the team from Experience Happiness, dedicated to helping people and organizations thrive by cultivating authentic happiness.

 

They define happiness as "your innate ability to locate and cultivate serenity and excitement about your life, regardless of outside forces." And instead of the long-held belief that health leads to happiness, we now know that happiness itself can lead to better health.

 

Here are their five tips for cultivating more happiness yourself:  

  • Be conscious. Try to be aware of what you're doing and how you're feeling, simultaneously.
  • Honor your feelings. Acknowledge and accept them as reality.
  • Release control. Move away from being addicted to circumstantial happiness, which is dependent on outside forces that you try to control -- and of course can't!
  • Co-create what works. By asking "What works now?" we can let go of should and move toward could. This is what drives innovation.
  • Learn life lessons. Weed destructive beliefs from your garden.
 

 

Hot Point
Streamline Your News Gathering

theSkimm logo

We're newly addicted to theSkimm, a daily email newsletter that summarizes the most important news -- "across subject lines and party lines," as they say -- and breaks it down for you. The voice is fresh and fast reading, and it's a great way to start the day with a head full of the latest need-to-know news.  

 

 

Word Wise

Get Quantified     

 
Tiny people on a graph

Are you wearing your Fitbit today? Or perhaps you are using an app like Google Fit to track your daily activity levels? Big Data is all around us, but more than ever, we can tap into our own data to monitor and perhaps even change our habits. That's what the "quantified self" is all about: using technology to monitor your daily life in terms of inputs (think calories consumed), states (such as mood) and performance (physical and mental). Data is usually logged via a small wearable sensor, such as a watch-like device, or using apps on your smartphone.

The term "quantified self" was proposed by two editors of Wired Magazine who defined it as, "a collaboration of users and tool makers who share an interest in self-knowledge through self-tracking." No doubt, Kate will be seeing a lot of this at CES in January!  

 

 

High Point Highlights
Social Media Support

  Medtronic Heart Facebook Page  

Since the summer, High Point Creative has been busy providing social media support for several clients in the health care industry. We've provided strategy, editorial calendars, blog posts, tweets, Facebook posts and LinkedIn updates to help them make the most of their social media presence and connect with their audiences and communities.      

   
 

 


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About: For more than 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.

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