High Point Creative - The right words for your next project
High Point Creative - The right words for your next project
Flavor icon

Failure is the condiment that gives success its flavor.

Truman Capote

 

 

 

Soup is a lot like a family. Each ingredient enhances the others; each batch has its own characteristics. And it needs time to simmer to reach full flavor.

Marge Kennedy

 

 

 

If life were predictable it would cease to be life, and be without flavor.

Eleanor Roosevelt


 

 

 


Early Summer 2014

Spicy. Sweet. Tangy. Tart. Oaky. Umami. Flavor is what makes something distinctive. It can be a taste, of course. But it can also be a feeling -- the impression you get from a person or place.

 

We are drawn to people who add flavor to our lives. Like our favorite herbs and spices, they can transform an otherwise ordinary day. If you were a flavor, what would it be? Is it subtle or is it robust? For help in thinking about what makes you distinctive, read a recent post Kate created for 5 by 5 Design's guest blog. 

 

 

 

Try This
Get Out and Taste Summer
  Nice Ride Minnesota logo

Add a little spice to a bike ride with Nice Ride Minnesota and its maps of theme-based routes. There's the Minneapolis Chain of Lakes sampler, the Land of Golden Gophers ride and the "Mmmmm, beer tour" to name just a few.  

 

   
Hot Point
Hit the Social Media Sweet Spot

Facebook logo

When is the best time to do a social media post? It depends on your audience and platform, but a recent study from Fannit suggests, in general, Facebook posts are best received weekdays from 6:00-8:00 a.m. and 2:00-5:00 p.m. LinkedIn posts are best at the start of the work day and just after, from 7:30-8:30 a.m. and 5:00-6:00 p.m. More details for all the social platforms (plus times to avoid) are on Social Media Today

 

 

 

Word Wise

Waving Goodbye to Wavy Gravy   

 
Scoops of different flavors of ice cream Thinking about the idea of flavor this time of year got us thinking about, what else, ice cream. Specifically, the great names that Ben & Jerry's has come up with over the years. Because we often help clients with the product naming process, we're always impressed with the level of creativity that the marketing gurus at B&J bring to it. The Flavor Graveyard is a funny ode to some pints of summers past. Our favorites: Vermonty Python and Economic Crunch.

 

High Point Highlights
HealthPartners - Provider Personal Statements

  HealthPartners Provider Profile  

As HealthPartners merged with other medical groups and worked to update its website, the organization wanted to ensure that all health care providers had an online profile that included a fresh, professional personal statement. High Point managed the process of contacting providers, writing and editing statements, coordinating with photographers, turning over files to the web team for uploading and providing monthly progress reports to the management team. Now all providers have (or will soon have) profiles that are current, complete and compelling.

 

    

 

MNHPC - Website    

 

MNHPC Website When Minnesota Network of Hospice and Palliative Care (MNHPC) updated its website, Peggy Lauritsen Design Group developed a new logo and provided a fresh look for the site while High Point Creative developed the site map, content strategy and copy. The result is a dynamic website that highlights the important work of Minnesota's leading palliative and hospice care network.   

 

 

 

   

 


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About: For more than 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.

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