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Share our similarities, celebrate our differences.
M. Scott Peck
Happiness is like a kiss. You must share it to enjoy it. Bernard Meltzer
By giving people the power to share, we're making the world more transparent.
Mark Zuckerberg
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We're lucky to be in a profession that requires sharing ... ideas, workload, pens (it's a bit embarrassing when the writer shows up at a meeting without a pen). So much of what we do is collaborative to achieve an ideal state of form and function, description and inspiration.
Thank you for giving us reason to share all year long. To share a little relaxing fun with you this hectic time of year, we invite you to enjoy visions of Venice, Mt. Everest and other instant escapes.
The best of the holiday season to you and yours from your friends at High Point Creative!
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Creating a Positive Online Reputation
A few months back, Minnesota Public Radio's "Daily Circuit" show covered online reputation management. Guest expert Andy Beal, internet marketing consultant and co-author of Radically Transparent: Monitoring & Managing Reputations Online, provided some key insights. Read our full write-up [PDF].
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Make Your Web Headers Count
Remember the days when H1 headers were simply "About" or "Home"? Working on website content for a recent project, we were reminded again of how those days are long gone. Make the most of H1 and H2 headers by using natural language (as if you were speaking to someone) and including your keywords (but don't overstuff them). |
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Which Sharing Tools Are On Top?
According to Shareaholic's recent extensive social media traffic  report, Facebook, Pinterest and Twitter are leading the pack when it comes to which platforms are driving traffic to online publishers' content. StumbleUpon and Reddit referrals are on a downward slide, and while LinkedIn and YouTube are getting more competitive, Google+ just isn't quite in the game yet. Get all the numbers here.
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Sorna Corporation - Branding Materials
High Point Creative was pleased to partner with Peggy Lauritsen Design Group to develop key messaging, a tagline, ad copy and booth placards for Sorna Corporation. Sorna designs and manufactures DICOM and IHE conformant products that facilitate the viewing, importing, burning and sharing of medical images and related documents from a variety of sources.
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Phone: 651-426-4012 | Web: www.highpointcreative.com
Email: newsletter@highpointcreative.com | 
On Point: Subscribe now or find previous issues in the archive.
About: For 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.
Copyright © 2013 High Point Creative. All Rights Reserved.
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