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The mark of a champion is having the courage to keep going even when things are tough. It's something we've all experienced: that need to fight on when you really just want to lie face down.
But often this very moment of darkness is when the momentum shifts in your favor. You see an opening, a way forward that you hadn't thought of before. That giant you've been battling is suddenly not as imposing, and you are able to push through to success.
What have you done today that you once considered impossible? What will you achieve tomorrow based on all that you have achieved so far?
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The Content Champion
With all the content being created, managed, consumed and stored in a typical business these days, things can get a little messy. Many companies are finding value in the role of a Content Champion. It's someone internally who has a handle on all aspects of the content that various business units or stakeholders in the organization are creating. Someone who can bump it up against the company's standards and style. A person who can make sure it works for a global audience where needed. See that it's prepared and stored in such a way that it can be easily found and repurposed to maximize its usefulness.
A Content Champion is responsible not for the subject matter or the specific project at hand, but rather the content in its entirety. Whether you call it a Content Librarian, Curator or Champion, chances are that if you define and staff this key position, your organization will be a winner in today's content-savvy world.
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Have a great invention you want to champion? Look to Quirky and it may end up on store shelves. Every Thursday, the team at Quirky gathers a group of industry experts, friends and community members in New York. While website visitors watch live, they debate the best invention ideas that have been submitted, then select the next products they'll begin developing that week. Online audience members weigh in on how to make the product even better. So go ahead: Get that quirky idea out of your head and into the world!
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The Power of Personas
John Steinbeck once said, "I have found that sometimes it helps to pick out one person -- a real person you know, or an imagined person -- and write to that one." We couldn't agree more. In marketing, creating personas [PDF] can help you get to know that one person. A persona is a fictional person who represents your target audience or subgroups within your target audience. Developing a persona puts a face on your key audience and helps make your messaging and creative approach more compelling.
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Fiserv - Knowledge Leadership Integrated Campaign
To help ensure Fiserv is regarded as a card manufacturing  knowledge leader to its financial institution clients -- particularly the top 100 banks -- we created a nurture campaign that would keep the company top of mind throughout the year. High Point led the strategy and worked with Zimmer|Madich to develop the creative for a series of mailers (print and email) that focus on four hot industry topics. The campaign is helping expand appreciation for Fiserv as the go-to resource for what's best and what's next in their niche.
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About: For 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.
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