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Noted entrepreneur Guy Kawasaki used the word "enchantment" to describe the magical act of inspiring someone to believe in your cause ... your product ... you!
Think of all the ways you need to influence people to change their minds or actions. At work: gaining agreement on next steps for a key project, for example. Or at home: discussing how to best spend limited vacation time and dollars.
If you could use a refresher on ways to add motivational magic to your relationships -- professional and personal -- watch Kawasaki talk about enchantment, pick up his book, or ask to borrow ours.
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Fitness Training via Webcam
 We often write about health care technology and are constantly amazed at the sophisticated new solutions that are out there for restoring people's quality of life. On a personal level, we enjoy some of the latest fitness technology ourselves, from mapping our runs and rides to wearing a FitBit ® to track daily results. Lately we've been hearing about the growing new trend of webcam training. Check out this article in Outside about why fitness training via webcam is becoming more popular than ever. |
Smartphone users are enchanted with gaming. According to eMarketer, nearly 126 million people will play games on their mobile phones at least once per month this year. Eight out of 10 smartphone users will be playing games on their devices by 2016.
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A is for "Aware"
 Becoming aware of what's going on around you is more important than ever in a culture that fractures our attention span with email, Facebook and Twitter. One way to achieve more awareness is to practice "mindfulness."
Apple, Google, Aetna and General Mills are among the companies that have implemented mindfulness programs for their employees to reduce stress. Want what they're having? Start with three simple tips:
- Don't think of red traffic lights as a delay; use that break to notice your breathing.
- Before you check your email or answer your phone, take one or two breaths.
- Throughout the day, pause to be fully present in the moment and choose to be purposeful before starting your next task.
Want more? Mindful magazine launched this February and the website features helpful resources.
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Consumer-Driven Health Care Campaign
Hig h Point Creative partnered with design team PLDG to create a consumer-driven health care campaign for a large national health plan. The campaign included an animation, a series of postcards and emails, a series of health literacy videos, FAQs and consumer brochures customized by audience. The campaign won two awards: a 2013 Silver Award of Distinction at the 19th Annual Communicator Awards and a Silver Aster Award for excellence in medical marketing.
Ecolab - Sustainability Report
 For the second year, High Point Creative worked with PLDG to develop Ecolab's Sustainability Report. The report highlights the company's commitment to protecting people and vital resources with its services, solutions and expertise. |
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About: For 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.
Copyright © 2013 High Point Creative. All Rights Reserved.
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