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In January, High Point Creative begins its 25th year. Think of what wasn't available 25 years ago: The web as we know it. Smart phones. Words with Friends. Personal GPS. Social media. iAnything. Technology-wise, those were really the dark ages.
Much has changed in how we communicate, but our passion for marketing strategy and writing is as strong as ever. Thank you for being part of the High Point story so far. Here's to our bright future together.
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A Bright Idea for Online Learning
 Have you ever wanted to take a course from MIT or Harvard ... for free? Thanks to massive open online courses (MOOCs), now you can. Groups like Coursera, Udacity and edX allow you to participate in college-level courses anywhere, anytime via the web. Although you can't earn credit or get a degree this way yet, it's possible you may be able to in the future. As you think about 2013 and plan ways to get ahead in your career or learn something new just for fun, look into MOOCs. |
Content Marketing: Big in 2012
More than 80% of the B2B marketers responding to a recent survey by Curata ranked content marketing as their most important marketing objective for the past year. Content marketing may include any content created and shared to tell an organization's story. Just 26% of the marketers named
print/TV/radio advertising as their most important marketing objective of the year. |
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2012 Word of the Year
Call us geeks, but this time of year we always await with great interest the Oxford American Dictionary's "Word of the Year" announcement. The 2012 winner: GIF. We were a little surprised, since it's a technical term that's been around for 25 years. It's an acronym for Graphic Interchange Format, a compressed image file format that can be used to create simple animations.
The folks at Oxford American Dictionary claim that in 2012 it "broke free of the bounds of being a mere noun, transcending into the territory of verbs." GIFing has gone viral, thanks in large part to wildly popular videos like the Korean dance hit, Gangnam Style. Click here to read more about the popularity of GIFing. And here's the hilarious video, in case you missed it or just need another dose of it.
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American Medical Systems - Men's Health Newsletter
November was Diabetes Awareness Month, and American Medical Systems (AMS) used its Men's Health Newsletter to share information about the connection between diabetes and erectile dysfunction -- as well as to highlight prostate cancer awareness initiatives like the "Movember" movement. High Point Creative regularly produces this quarterly publication for AMS. The audience is men who attended a seminar in their community to learn more about pelvic health disorders such as ED and urinary incontinence. See the full PDF.
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Phone: 651-426-4012 | Web: www.highpointcreative.com
Email: newsletter@highpointcreative.com | 
On Point: Subscribe now or find previous issues in the archive.
About: For 20+ years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.
Copyright © 2012 High Point Creative. All Rights Reserved.
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