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Your opinion doesn't matter if it differs from mine. Can you imagine saying that to someone? (Out loud, not just in your head.) At election time when the media is filled with differing perspectives, it's worth considering what we all have in common. Top of that list: the need to be heard and understood.
How often is this need met for you? How often are you actively listening to others so that you can really appreciate their point of view? Here are some tips on listening and getting heard.
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Think On It
 Looking for an unbiased resource to give you the pros and cons of a controversial issue? Try ProCon. The independent non-profit organization is neither conservative nor liberal nor otherwise politically biased. By providing diverse perspectives on issues, the site seeks to promote critical thinking. Simply type in a topic in the Search box and you'll be on your way to learning more. |
According to a survey by the National Retail Federation, a record number of people will be celebrating Halloween this year, spending an average of nearly $80 per person. Popular costumes for 2012 include Batman, Catwoman, Big Bird, and the ever popular flesh-eating zombie. Happy Halloween! |
Microcopy: Tiny Text (Carried by Ninjas)
What is microcopy? It is the short, descriptive content that instructs readers or alleviates their concerns. Because many businesses don't think about microcopy much, it's often boring or too technical for readers. For example, when you click a link that's not there anymore, you get a "404 error." Annoying? Funny? Microcopy can make the difference. Online and in print, savvy retailers are using microcopy to their best advantage. For example, a packing slip in a recent order from Blinq did more than give a ship-date. It said: "Felicity the Ninja packed your order and rushed it to the carrier in the dead of night to avoid being ambushed by the Shogun. After a farewell haiku, your order shipped on October 1, 2012." Awesome! Does microcopy matter to your audience? Yes. It tells them you care ... right down to the smallest details. |
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HealthPartners - yumPower Kids Website
 How many different ways can you think of to enjoy fruits and veggies? We just finished up a delicious project for HealthPartners, helping
create the content for their yumPower Kids website. yumPower is a healthy-eating initiative aimed at encouraging people to eat more fruits and vegetables -- and enjoy the good health that goes along with it. Learn more here.
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Email: newsletter@highpointcreative.com | 
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About: For 20+ years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.
Copyright © 2012 High Point Creative. All Rights Reserved.
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