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Hello and Welcome to the Gold Rush Trail Newsletter for September 2016! We hope everyone is having a safe, happy and prosperous summer season.
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MARKETING OPPORTUNITIES
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The Gold Rush Trail Management Committee presents to you two interactive digital projects for the Gold Rush tourism businesses and communities to become a part of.
Gamification is a part of the new adventures that the Gold Rush Trail is developing. With two new games soon to be launched ~ the Gold Rush Challenge and the Gold Rush Trail Quest. Both applications will be accessible through smart phones to educate and entice travel.
The Gold Rush Trail Management Committee invites you to follow this link to the Gold Rush Trail Sales Kit - you will see the details of how you can market your adventures through these new opportunities. This Sales Kit is the only one that you will see from the Gold Rush Trail this year and is YOUR opportunity to take advantage of bulk purchasing and become a part of some exciting new adventures.
We encourage you to explore the Sales Kit and contact Patti Gerhardi at 250-392-2226 or info@goldrushtrail.ca for further details.
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 Historical Files Along The Gold Rush Trail We are looking for unique stories, content and images (with permission to use)! We will use this information in the creation of our games, our website and on our Facebook page. Do you have something you would like to share? We are always looking for new photos and videos that showcase the amazing communities, businesses and experiences along the Gold Rush Trail. Not only are we looking for the new, fresh images but we also look for the old photo's that you and your family might have stored away. Please share them with the world through our channels. Please forward any images or videos like to share to Patti at info@goldrushtrail.ca.
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Gold Rush Trail Brand Guidelines
To understand what is most compelling about the Gold Rush Trail, research was conducted in the core markets. They said that by far and away the routes main draw is its outstanding natural scenery. But more than that, the Gold Rush Trail delivers an experience of both nature and history. On the trail, these two elements are intertwined to align with the new brand.
THE LOGO - The logo is made up of two parts, the logotype and the icon. The logotype is set in Tolyer Handmade No. 1 and always appears to the right of the icon. The icon displays a stylized section of the Gold Rush Trail, this imagery represents the rich experiences, shaped by the surrounding landscape that can be found upon the Gold Rush Trail. These two parts should always appear together when being used as the logo of the Gold Rush Trail.
To learn more about use of the logo, contact Patti Gerhardi to learn about licensing and permissions to use at info@goldrushtrail.ca
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Gold Rush Trail 2016 Brochure
The official Gold Rush Trail Guide that was produced this spring can be viewed online by:
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Website Updates
The GRT team will strive to keep the website up-to-date and fresh, please check out the website and let our team know your thoughts and suggestions. Please forward your events to Patti at info@goldrushtrail.ca so that we might share them.
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GRT Social Media Continues To Grow 
Gold Rush Trail Facebook page likes has grown 815% since the end of January! The team is constantly 'switching up' the content of the posts with everything from community events to great pictures. Check us out at www.facebook.com/goldrushtrail keep liking and sharing the posts and the page. GRT has made the leap into the world of Instagram - Tanya Wong keeps both the Facebook page and the Instagram connection well populated and busy. Are you following us @GoldRushTrail
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Funding Update
We have been successful with funding applications from both Destination BC and the NorthernDevelopment Initiatives Trust for the Gold Rush Trail. These funds must be matched with dollars from the participating communities and business along the Trail for the project to succeed. We encourage you to explore those opportunities in the Sales Kit here in this Newsletter or contact Patti Gerhardi at 250-392-2226 or info@goldrushtrail.ca to learn more about how you too can be involved. |
Highlights On The Trail
 This brand new section of the newsletter is to encourage you to learn about some of the upcoming events in the communities/site around you. A quick look at some of the Community Event pages may provide you with information that can then be passed onto your guests, clients or visitors which may lead to longer stays and increased revenues.
Feast on the Fraser - New Westminster Tourism - a 10 day culinary adventure showcasing a signature experience and menu each day, discovering the bounty of the Fraser River.
Lytton River Festival - Friday September 2 and Saturday September 3, 2016 - a celebration of two great rivers - the Thompson and the Fraser and their historic and present roles in the community of Lytton, BC www.riverfestival.ca
Barkerville - Top Six Activities for Kids in Barkerville
The Soda Creek Indian Band and Xat'sull Heritage Village present the Soda Creek Trail a new source for Cariboo adventures - www.wltribune.com
Lillooet Harvest Festival - September 10, 2016 (early bird pricing ends on August 31)
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CULTURE Days - September 30, October 1 & 2, 2016
Register your event with the national Culture Days 2016 for promotion through their free promotions. Please use this link for further information and visit their website at culturedays.ca
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Stay tuned....... We will be back for more News about the Gold Rush Trail.
Patti GerhardiGold Rush Trail Cariboo Chilcotin Coast Tourism Association 204-350 Barnard Street Williams Lake, BC V2G 4T9
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