CEO Update - What's happening now
Whether I'm in the office, or on the road working and visiting with stakeholders, I'm constantly managing.  Managing projects in the office, managing our board and helping guide their direction, or managing to stay out of trouble - it's more than a full time job!  Here's my update to you on some of the priorities this summer.
Save The Date!  October 26-28, 2016

Photo by bcadventure.com
Photo courtesy of bcadventure.com
We want to see you at the 2016 Cariboo Chilcotin Coast Tourism Industry Summit & AGM in October. This year our conference will be held in the historic Village of Clinton  - where history meets adventure.

Our region offers a vast array of settings and wonderful communities in which to vacation or conduct business, but what makes your company unique or attractive to travellers or companies?  Join us as we collaborate and network with fellow tourism leaders to help foster tourism and economic development in our region.

We make every effort to keep the cost of this conference affordable to all our stakeholders, but we need your help.  Why not consider becoming a sponsor of this year's conference?  We would love to talk to you about these opportunities and the benefits of sponsorship.  We will have details on Registration, Sponsorship and Auction opportunities soon!
Destination BC

Have you seen the new Destination BC Tourism
Business Essentials Guide?  The Sustainable Tourism Guide provides tips on what tourism operators can do to make their tourism business environmentally sustainable while improving their bottom line and generating business.  The guide also highlights case studies from across the province and provides information on tourism-specific environmental certification programs.  Click HERE to access the guide.

Another new guide is the introduction to Net Promoter Score® (NPS) and a Community Summary of How to Measure NPS. By understanding and applying the three pillars of sustainability - environmental, social and economical - organizations can realize financial savings and help create stronger businesses and communities.

When visitors have remarkable experiences, they share their travel stories with friends, family, colleagues and potentially thousands of other people they reach through their social networks.  Destination advocacy is critical to attract first time visitors to BC.  One way to monitor word-of-mouth advocacy is through the metric Net Promoter Score - a key performance indicator for Destination BC in becoming the most highly recommended destination in North America.

Find out more about how you can measure and increase your NPS HERE.
CCCTA & go2HR Recruitment Pilot

We all recognize the labour challenges in our industry and are working to create Cariboo Chilcotin Coast solutions!

The Summer Recruitment pilot project is moving into the reporting stage as we hear from employers and make adjustments to grow the program for next year.
If you used the go2HR board to post a position or to hire for this season we would love to hear from you! Your board of directors will review this feedback at our next meeting and determine the future of this program. We hope to share new information at this year's Tourism Summit.  
 
And if you are still looking for staff we have many candidates from Ontario interested in working in BC this summer - let us know and we will connect you.
CCCTA & go2HR Temporary Pilot

Attention, employers!
 
In addition to our Summer Recruitment Pilot, the Cariboo Chilcotin Coast Tourism Association also partnered with go2HR (BC's Tourism Human Resource Association) in the creation of a Regional temporary employment pool focused on recruiting local Baby Boomers to work throughout our industry.

We are thrilled that our pilot idea has shown such promise that go2HR has made new provincial investments hoping to grow this regional pilot idea into a provincial program! 
 
Here is an exciting -and FREE- opportunity to participate in the pilot project, as go2HR will be engaging with local communities in search of suitable candidates for an envisioned labour pool.
 
Regional tourism and hospitality employers are invited to participate by joining the team at their professional booth at several local events, to engage with the public directly. Bring your enthusiasm and recruitment collateral and talk about your job opportunities, while show casing your business at the same time.
 
The booth will be visiting the following events:
 
Thursday July 28, 2016 - 6:00pm-8:00pm - Performance in the Park, Williams Lake
Friday July 29, 2016 - 9:00am-2:00pm - Farmers Market, Williams Lake
Saturday July 30, 2016 - 8:30am-1:00pm - Farmers Market, Quesnel
Saturday July 30, 2016 - 8:30am-1:30pm - Farmers Market, 100 Mile House
 
For further details and to secure your opportunity to participate, please contact Andrea Hinck by phone (604) 633-9787 (ext. 225) or via email ahinck@go2hr.ca before Friday July 15, 2016.

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