So this year, the CCCTA has taken a new approach to presenting the marketing opportunities available for the Stakeholders. We have looked at the television, radio, print and on-line opportunities - and are offering, as a part of the Tourism Partners Campaign a selection that we hope will meet the advertising needs of the CCCTA Stakeholders.
It is my understanding that in the past advertising opportunities would come along throughout the year. The feedback on that approach, was that some of our Stakeholders felt that they could have planned their marketing and advertising dollars in a better and perhaps more beneficial way had they known what all of the opportunities were at once. Taking those comments into consideration, we are offering 15 campaigns at one time. There may be others later in the year, but this will be the only large volume campaign presentation.
Some of the campaigns have relatively short deadlines and will have to be acted on rather quickly to take advantage of the savings offered. The CCCTA saving is a reduction of the regular cost by 28%. In some instances we, as a non-profit agency have been offered an even better price point to share.
The Montecristo Magazine Campaign is the first time the CCCTA has gone to such a high end publication that is specifically presented to the more affluent traveller. We do have some copies of the Spring Edition of the magazine for our consumers to view should they wish to see it firsthand.
Looking at the many opportunities and promotions that the CCCTA is presented with we have tried to present and add to the traditional publications by adding a winter targeted magazine with the Mountain Sledder as an option.
We hope that these campaigns will suit the needs of our CCCTA Stakeholders. WE value your feedback!
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