June 2015 - In This Issue:
A New Approach To Opportunities

So this year, the CCCTA has taken a new approach to presenting the marketing opportunities available for the Stakeholders.  We have looked at the television, radio, print and on-line opportunities - and are offering, as a part of the Tourism Partners Campaign a selection that we hope will meet the advertising needs of the CCCTA Stakeholders.

 

It is my understanding that in the past advertising opportunities would come along throughout the year.  The feedback on that approach, was that some of our Stakeholders felt that they could have planned their marketing and advertising dollars in a better and perhaps more beneficial way had they known what all of the opportunities were at once.  Taking those comments into consideration, we are offering 15 campaigns at one time. There may be others later in the year, but this will be the only large volume campaign presentation.

 

Some of the campaigns have relatively short deadlines and will have to be acted on rather quickly to take advantage of the savings offered. The CCCTA saving is a reduction of the regular cost by 28%.  In some instances we, as a non-profit agency have been offered an even better price point to share.

 

The Montecristo Magazine Campaign is the first time the CCCTA has gone to such a high end publication that is specifically presented to the more affluent traveller. We do have some copies of the Spring Edition of the magazine for our consumers to view should they wish to see it firsthand.

 

Looking at the many opportunities and promotions that the CCCTA is presented with we have tried to present and add to the traditional publications by adding a winter targeted magazine with the Mountain Sledder as an option.

 

We hope that these campaigns will suit the needs of our CCCTA Stakeholders.  WE value your feedback! 

Print, Media and Regulation Publication Exposure

There are a few print publication opportunities for the upcoming year.  The Montecristo Magazine Campaign is the first time the CCCTA has gone to such a high end publication that is specifically presented to the more affluent traveller. We do have some copies of the Spring Edition of the magazine for our consumers to view should they wish to see it firsthand.

Here's a quick list of dynamic print publication opportunities

Monte Cristo Magazine
Seattle Weekly
The Sportfishing Guide 2015
Travel BC Lodging and Campground Guide 2015
Western Horseman
2016 US & AB Travel Guide
Alberta Outdoorsman

Here's a quick list of media buy-in opportunities

LG104-3FM Media Kit
JRFM Media Kit 
CTV Media Sales Kit

Here's a brief list of regulation publications opportunities 
Alberta Sport Fishing Regulations 2016

Here are a couple of "adrenaline" based website opportunities
The Mountain Sledder 2015

Here are some online only opportunities

The Weather Network
Geocaching BC
Sportfishing BC 


We're always looking for the best value and exposure when it comes to helping our shareholders get the word out about their businesses. If you have questions about what's listed here, or wanted to discuss other opportunities we'd love to hear from you. Give any of us a shout here at the office.

Sincerely,

 

Patti Gerhardi

Marketing, CCCTA

250-392-2226

marketing@landwithoutlimits.com