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You've worked hard for a long time to get your business off the ground. Finally, you're ready for your grand opening. How can you get customers to come to your big event, and make it so unique that the press wants to cover it?
First of all, do something more memorable than just a ribbon-cutting. Offer a hands-on activity, or stage a photo that will go viral on social media.
For example, Top of the Podium is a new Loudoun business that's a state-of-the-art youth wrestling facility. Their grand opening is next weekend, March 14 and 15. Instead of just a ribbon-cutting, they're offering activities that will let kids who've never wrestled before experience the sport for the first time.
This is the kind of grand opening event that will get parents and kids to invite their friends, post photos on social media, and talk about it afterward. The result will be free publicity for the business.
The best kind of grand opening allows guests to interact with your product or service. When Easterns Automotive had their grand opening in Loudoun, they allowed guests to take selfies in beautifully restored classic autos, and drive around the lot in sleek, high-end sports cars.
Opening a pet-related business? Host a dog show at your grand opening. Do you sell food? Offer a month's worth of free items to people who agree to camp out in line for your grand opening. Does your company have anything to do with clothes? Give a seminar on how to dress for success, or have a photographer take glamour shots of teens wearing your outfits.
If you don't sell anything tangible, you can get publicity for your grand opening by partnering with a nonprofit organization. That's what new Loudoun business SpeedPro Imaging did this week when they announced their year-long partnership with Loudoun Interfaith Relief at their grand opening.
If you did something unique that made your grand opening successful, tell us about it. Send your story to: LoudounBiz@Loudoun.gov. | 
