A Great Time on a Great Lake.

Can you believe that? That Digger Dude, who happens to have really straight, white teeth by the way, made me say that.  At first, I just thought he must have been fresh out of one of those Tony Robbins seminars.  But then he goes on to explain that he's got a friend who is a marketing "expert."  I'm sure this guy is a real tool, but apparently he guaranteed that such theming would attract sailors like free rum.   "Yeah, yeah, yeah, I get it," I said.  Joe Public thinks that serious sailing only happens on the ocean.  And it would be easy to mistake the shores of Lake Michigan for a coastal beach.  "Got everything but the salt," says Mr. White Teeth.  "Good point," I conceded.  "Did you pick up on the irony, the clever alliteration, the powerful call-to-action, and the dual meaning in the tagline," he queried?" "Your friend is clearly brilliant," I replied, without the slightest hint of sarcasm.  "It's marketing magic," he declared!  Well, I guess I can work with it.  I've had to do much more with less.