How Do You Grow Consistent Client Relationships?
Years ago, you may have taken the stance from a baseball movie that said, "If you build it, they will come." Sounded safe years ago when first starting out - build a veterinary hospital, open it, and clients will bring in their pets for your services. However, as the years have gone by, are they still coming? Some of those early newcomers have changed, some no longer have pets, some have moved, some have older pets - many have changed in their needs just as much as their pets have changed. The key to having a profitable, successful business is to keep up on maintaining relationships with existing clients.
It is easier, statistically speaking, to maintain existing clients than to constantly search out new clients to replace departing ones. In order to formulate your practice's client strategy, three areas need to be examined and used when making strategic decisions: understanding what client-driven means to your practice, how you will enhance the client relationship, and what metrics will enable you to monitor your progress.