News from the information industry

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November 2015 Newsletter
6 reasons home-delivered newspaper flyers continue to succeed
  When looking at the printed newspaper business in 2015, it is nice to see a ray of light.
  Right now, this ray of light is the flyer distribution business. Printed flyers "are king," according to those retailers who depend on them. As other forms of printed media face contracting demand - declining newspaper readership, reduced ROP ad spends, shrinking distribution of business directories - it is the humble door-to-door flyer business that has upward momentum.
  What is it about flyers that retailers and customers like so much?
  Here are six reasons:
Report: For Every $3 Spent on Digital Ads, Fraud Takes $1
  As digital spend continues to reach landmark highs -- it hit $27.5 billion for the first half of 2015 - so does ad fraud, which is now estimated to cost the industry about $18.5 billion annually, according to a report released Thursday by Distil Networks.
That means for every $3 spent, $1 is going to ad fraud.
Shocker: Newspaper advertising is up
Spending in print editions soars 18 percent in September
  Here's something you rarely hear these days: It was a great quarter for newspaper advertising.
  Yes, you read that correctly.
  The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by two key categories.
Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017
  Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world's third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.
Issuu Adds Buy Button To Digital Magazines
  Eight-year-old digital publishing platform Issuu released a new tool for in-publication shopping, the company announced Wednesday. The system now integrates clickable links on top of digital pages that direct to third-party sites like Amazon, Etsy and eBay.
  "Every single page can be an interaction whether it's through commerce or reading a story," said Joe Hyrkin, CEO of Issuu. "This enthusiast and passion-oriented content is engaging. It's absolutely the way to transform publishing."
Newsonomics: Here are 10 questions we'll be talking about into 2016
  From newspapers for sale to a new wave of paid content; from ad blockers to Watson; from article particles to cutting back on print.
Here's where digital ad spending is going over the next five years
  Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market.
  Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.
Shoptalk: Keep the Faith and Believe in Newspapers
  I offer this confession of faith: I believe in newspapers.
  And by newspapers, I mean particularly those physical objects produced in huge quantity through some nearly magical process in the middle of the night and delivered before daybreak to millions of homes and businesses where they are eagerly received.
What Gannett gets by getting bigger and why newspaper consolidation will continue
  For three different reasons, Gannett's surprise acquisition Wednesday of Journal Media Group (the former Scripps papers and the Milwaukee Journal-Sentinel) makes a lot of sense:
   In the era of digital transformation, bigger is better. A larger audience translates to better prospects for digital ad sales. The combined operations will have 100 million monthly uniques, according to the press release announcing the deal.
In Mobile Advertising, Timing Is Everything
  The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. The first TV ad was produced by Bulova watch and it showed the image of the product with a voiceover - essentially the same as a radio ad. The first online ads mimicked the format of familiar print ads. And now companies are pouring billions of dollars into irrelevant and annoying banner ads on mobile phones that are essentially miniature replicas of the desktop version.
Perhaps it is time to rethink mobile advertising and its purpose.
Newspaper reporter is on the list of most endangered jobs. Again
  For the second year in a row, newspaper reporters have found themselves among uncomfortable company on CareerCast's annual list of endangered jobs: Right next to mail carriers, meter readers, farmers and other professions that have been disrupted by technology.
The Demographics of Device Ownership
  From getting news to playing games to reading a book, Americans now have a plethora of devices to choose from in order to meet their technology-based needs. For each type of device, the demographic makeup of owners can vary widely, so this section looks at these differences.
What our customers have to say...

Local Auto Vertical a Smash Hit in Texas!
  
I am writing this letter in reference to Joe Mathes. I recently had the privilege of working with Joe to launch 903cars.com in N.E. Texas. I must say that Joe was a breath of fresh air in what can be a difficult environment. Joe possesses an easy going, yet effective and professional sales style that is well received. His abilities and persona may only be exceeded by the viability and uniqueness of his product and approach to digital marketing in the automotive industry. I was amazed at the reception we received as we began our sales campaign. The preparation he puts in ahead of time allows for a relatively seamless transition into this arena. His knowledge and approach are unparalleled, as is his work ethic. I would strongly recommend both he and his platform to drive current and develop new revenue streams in a quickly evolving market place.
                            
Sincerely, 
Phillip Peeples 
General Manager The Shopper
903.783.1474 Office

  

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