News from the information industry

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June 2014 Newsletter

Everyone in the news business feels a sense of urgency these days, as well they should.
But there's urgency, and then there's panic. The Times' innovation report, which made a splash when it was leaked during the controversy surrounding Jill Abramson ouster, at times overstates the precariousness of the Times' digital position and smacks of the latter.
The report's dire tone, suggesting that the Times is losing out to more nimble upstarts, led some, like Frédéric Filloux, to suggest the paper needs to blow up its business model and go digital-only right away. That's not going to happen, nor could it-yet.

Uh oh, newspapers are looking like attractive investments again...Mostly smaller ones

The consolidation boom in the media business may soon extend, albeit on a vastly smaller scale, to newspapers, especially the smaller ones. And no, that's not an applause line.
Several key financial players and newspaper operators have publicly expressed interest in buying, and are doing so privately as well.
"Everybody's talking to everybody," says one top executive of a major newspaper company.

Publishers get creative with an à la carte approach to digital media

The all-you-can-eat approach to digital media is going away in favor of à la carte.
"You're going to get people who want to buy small bits and bites and others who want the bundle," Clark said. "If you can get people to come in, especially at a lower price point, and get them to get a feel for the brand, over time, one would hope we could trade them up. Every one of these apps broadens the market."

Research shows if engagement is what it's all about, print newspapers deliver

A recent media and ad engagement study demonstrates the power of newspaper media. Print editions are the most engaging medium and have the highest advertising engagement, and newspaper Web sites easily outscore the Internet on both media and ad engagement. Currently all media wrestle with what is the right metric to measure - readership, clicks, time spent, etc. In the online and social media circle, engagement is the latest trend.

After 17 years of success online, leading independent music publication Pitchfork just put out its inaugural print edition. In the introductory letter, The Pitchfork Review sets forth the desire to stand the test of time and proposes that readers can one day pass the issue on to their children "as a time capsule of sorts."
"Since so much of enjoying music has to do with real, physical interactions-from going to shows to playing records-why not read about music culture in the same way?" The Pitchfork Review wonders. It's not a new concept, but the question is one that many online publishers and brands are asking today: Why not provide a more lasting, focused experience for readers who are weary from the online deluge? 

US Mobile Ad Dollars Shift to Search Apps

Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion, according to new figures from eMarketer. By 2018, we estimate, mobile search spending will reach $28.41 billion, or 85.9% of the US digital search advertising market.
"App-based searching is a new phenomenon that pales in comparison with the longstanding practice of querying a search engine, and the degree to which mobile users rely on both methods for finding information is unclear," Boyle added.

E-Commerce And The Future Of Retail: 2014 [Slide Deck]

The retail industry is undergoing a dramatic shift: E-commerce is capturing a larger share of sales than ever before. 

We've created a slideshow highlighting the retail categories where e-commerce is having the most impact, and where there is still opportunity for disruption. The shift away from physical retail toward digital retail is happening faster than many observers expected.

Facebook's Plan To Go After 25 Million Small Businesses Could Backfire

Before Selling Ads to SMBs, Facebook Needs to Teach Them About Branding  

Facebook is on a mission to get America's 25 million small businesses -- from plumbers to pizza parlors to boutiques -- to actively invest in Facebook ads. Modeling its efforts on how it's already courting big brands -- the Cokes, GEs, and Toyotas of the world -- Facebook aims to teach small businesses how to promote their products and services on its platform.
However, this plan could backfire if Facebook doesn't do one thing first: Teach small businesses how to define and develop their brand.

The Evolution Of Newspaper Innovation [Infographic]

Did you know the average adult uses four different devices or technologies to access news in a given week? In today's media landscape, readers are changing the way they access and interact with newspaper media content. And newspapers continue to innovate and transform, reaching new audiences and discovering new revenue streams. 

Average visit at newspaper site: 1.1 minutes

Over the past several months, Facebook has been reducing the organic reach of Pages. A recent study found that companies' posts dropped from reaching 12% of their followers in October to just 6% by FebruaryEven though two-thirds of American adults visit the digital media published by newspaper companies, the average time spent in each session is an anemic 1.1 minutes per day - notably below the engagement enjoyed by competing media.   
The good news for publishers, as reported this week by the Newspaper Association of America, is that the number of unique visitors accessing newspaper websites grew to a record 161 million in March.  

Exclusive: Cars.com investor Gannett mulls bid for entire company 

Gannett Co Inc., one of the newspaper owners of Cars.com, is exploring a bid for all of the auto sales website and has discussed teaming up with private equity firms in a deal that could reach $3 billion, people familiar with the matter said. 

Gannett, the parent company of USA Today, is one of the five newspaper publishers that back Classified Ventures, the entity that owns Cars.com. Cars.com helps people buy and sell cars on the Internet.

After AOL's Hyperlocal Fail, Media Watchers Pin Hopes on Smaller Operation

"We've entered a post Patch-era, in which we have some very good and some very bad ideas executed poorly," said Ken Doctor, the author of Nieman Lab's Newsonomics column, during a panel with Larry Kramer Friday president and publisher of Gannett-owned USA Today. (Patch, in fact, still exists, albeit in reduced form, having been sold to Hale Global in January.)  "When I look at the landscape, there's a tremendous investment in national, but at the same there [has been] a disinvestment by the old newspaper companies in local, and by others like private equity investment. They're tired of local. If you're in [local media] for the money, get out."

Avoid The Email Spam Folder With These Email Marketing Essentials

Email marketing is the online marketing strategy that has stood the test of time. Many think it's on its way out the door, but it's not going anywhere, simply just changing! As online trends develop such as lists, the use of images, and automation, they become applicable to email marketing as well. Understanding these trends will certainly help keep your emails in inboxes and out of the spam folder! Avoid being labeled as spam with these 5 tips for email marketing.  

What our customers have to say....
 

A quick follow up to a productive week...

  

Dear Joe, Pam and Mike:

Seldom do I find that a vendor's performance exceed expectations - and then proceed to do it again.

But I can attest to that fact that Delta Online delivered more than it promised both times we worked with it to plan and execute online sales campaigns to our print advertisers. You held our hand every step of the way, offered us reassurance when we had doubts and then, bottom line, delivered on your ability to: 1. Help us sell a website that didn't even exist, and then 2. Help us resell it two years later after all the "low-hanging fruit" had been plucked during the first go-around.

Thanks for your tenacity and belief in our industry, we have to start third and fourth columns of tile ads, as well as make room for more article ads and banners. Darn!

You wisely advised us how to use the site to the best advantage of our viewers/readers and our advertisers. We think this has worked, based on customer retention and the detailed metrics that prove that our website is working for all of us.

If I can ever talk to any of your prospective newspaper publishing customers, to advise them of how my own fears and trepidation were overcome by your services, please don't hesitate to send them my way. You may recall, I took quite some time to convince. But now I'm a true believer!

Best wishes and thanks to you all,

Tim Lyke, publisher
The Ripon Commonwealth Press/Express
Riponpress.com

 

Riponpress site

 
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