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Chad Bixler Business Development |
As 2013 comes to a close, it is a good time to look forward to 2014 and put in place a smart, strategic marketing plan. Your plan will be an integral tool for your practice to rise above the competition and attract a desirable patient base.
Below we will emphasize 7 ways to market your podiatry practice.
1) HIGHLIGHT YOUR AREA OF EXPERTISE OR PERSONAL INTEREST
As a podiatrist, you could highlight diabetic care or runner's foot problems. Both areas attract a certain demographic. You can highlight your interest on your social media page and website.
2) ATTRACT PATIENTS YOU WANT
As a podiatrist, you may prefer working with a particular insurance company. You can attract individuals in this insurance plan by sending out direct mail pieces to your desired demographics and highlight the insurance plans you accept.
3) ANNOUNCE NEW PODIATRISTS AND UNIQUE SERVICES
When any new additions to your practice occurs, write a short press release to put up on your social media sites and send to your local newspaper.
4) ESTABLISH & MAINTAIN YOUR BRAND
Being consistent with your logo and website is key in building brand recognition. You can easily get nice, affordable graphics to use on your logo and website at istock.com.
5) BUILD RELATIONS WITH OTHER DOCTORS
Referrals are always a great way to get new clients, but under Affordable Care Act's rewarding team-based care program, it is even more crucial. You can establish and maintain relationships through medical associations and professional organizations in your area.
6) BUILD BETTER PATIENT EXPERIENCE
Even in today's digital age, word of mouth is still the best form of marketing. You can easily and cost efficiently freshen up your patients experience by a new paint coat, offering complimentary water bottles and free Wi-Fi.
7) RECOGNIZE PRACTICE DEFICIENCY
Before you lose patients, figure out how you can change your practice to better suit their needs. Conducting short surveys and allowing for feedback will help correct situations.
We hope these tips will help you grow your practice and attract your desired patients. Please let me know if you have any questions at chad@pendoprocessing.com or 888-875-5503. Thank you for your business in 2013 and we look forward to growing together in 2014. I hope you have a safe and fun holiday season.