It has been an interesting year, to say the least.  I am sure you are all tired of hearing about EMR, EHR, ICD-10, Meaningful Use, PQRS, sequestration, Obamacare and the list goes on and on...

So, I am not going to dwell on any of that.  We are just here to assure you that we are working hard to be ready for anything that comes along so that you can rest easy and enjoy the holiday season! 

We are thankful for each one of you; the established, as well as the brand new relationships that have formed here at SMB Medical Billing. 

Our promise to you is that we will be ready as important deadlines hit.  The wheels are constantly churning here as we are reading, testing, talking and implementing things to help your Practice succeed!

Let us all take time to enjoy our family and friends, while looking ahead to a prosperous 2014 as we move forward together. 

Thank you again for the privilege of serving you...

Chad Bixler Business Development

As 2013 comes to a close, it is a good time to look forward to 2014 and put in place a smart, strategic marketing plan.  Your plan will be an integral tool for your practice to rise above the competition and attract a desirable patient base.

Below we will emphasize 7 ways to market your podiatry practice.

 As a podiatrist, you could highlight diabetic care or runner's foot problems.  Both areas attract a certain demographic.  You can highlight your interest on your social media page and website.

2)      ATTRACT PATIENTS YOU WANT

As a podiatrist, you may prefer working with a particular insurance company.  You can attract individuals in this insurance plan by sending out direct mail pieces to your desired demographics and highlight the insurance plans you accept.

When any new additions to your practice  occurs, write a short press release to put up on your social media sites and send to your local newspaper. 

4)      ESTABLISH & MAINTAIN YOUR BRAND

Being consistent with your logo and website is key in building brand recognition.  You can easily get nice, affordable graphics to use on your logo and website at istock.com.  

Referrals are always a great way to get new clients, but under Affordable Care Act's rewarding team-based care program, it is even more crucial.  You can establish and maintain relationships through medical associations and professional organizations in your area.

6)      BUILD BETTER PATIENT EXPERIENCE

7)      RECOGNIZE PRACTICE DEFICIENCY

Before you lose patients, figure out how you can change your practice to better suit their needs.  Conducting short surveys and allowing for feedback will help correct situations.

We hope these tips will help you grow your practice and attract your desired patients.  Please let me know if you have any questions at chad@pendoprocessing.com or 888-875-5503.  Thank you for your business in 2013 and we look forward to growing together in 2014.  I hope you have a safe and fun holiday season.