May 2015
In this issue:
2015 Marketing to Different Generations
2014 TOP 35 Properties

J Turner Research has authored more than a dozen national research studies unraveling emerging trends, shifting demographics, and new market opportunities in the multifamily industry.

"Marketing to Different Generations: Challenges and Opportunities" is the focus of it's new research project in partnership with Multifamily Executive's Concept Community Project 2015. The study will investigate how generations, especially baby boomers, differ in their rental, communication, and language preferences. We invite you to participate in this study. If you make your communities available for the survey, you'll receive a proprietary report on your portfolio's responses compared with the aggregate report. 

For more information, contact Joseph Batdorf, president of J Turner Research, at


Announcing the 2014 TOP 35 Properties for 
Excellence in Customer Service

J Turner Research announces the 2014 Top 35 Properties for Excellence in Customer Service . This annual recognition is based on the Turner Apartment Loyalty Index™ a key measurement metrics of our Resident Survey Program. Developed after extensive research, TALi™ is a statistical model that predicts customer loyalty by focusing on certain aspects that correlate with positive resident behaviors. The TALi™ Index is a numerical value assigned to each resident response. It minimizes variations based on product or market differences. Additionally, TALi™ allows benchmarking and trending to help identify best practices and recognize outstanding performers.   


To be eligible for this recognition, a property should have been on the TALi™ program for six months and it should have received a minimum of 20 responses. 


J Turner Research congratulates the 2014 Top 35 properties for achieving excellence in customer service.


RankProperty Name
Management Co.
1.The Fountain ApartmentsCenterstone
2.Deerwood ApartmentsRCMI
3.The CourtyardLumaCorp Inc.
4.Briton TraceBreeden
5.Magnolia CreekGreystar
6.The Lexington at Market SquareBozzuto
7.Greystone FallsGreystone
8.Creekstone ApartmentsBozzuto
9.Red Mill Landing ApartmentsBreeden
10.Green Mountain LakesDEI Communities
11. Ashton PointeP.B. Bell
12.Residences at GramercyGreystar
13.The Belle Meade at River OaksGrayco
14.Wentworth HouseLCOR
15.Regency at Sherman OaksRCMI
16.Deer Cross ApartmentsLumaCorp Inc.
17.220 W. Alabama StreetRCMI
18.Raintree ApartmentsThe Goodman Group
19.Montecristo ApartmentsFrancis Property Management
20.Tuscan LakesNolan
21.Bent Oaks ApartmentsCenterstone
22.Stone Lakes Apartment HomesCenterstone
23.Flats170 at Academy YardBozzuto
24.Arbors at BroadlandsBozzuto
25.Reserve at Stone HollowWaypoint Residential
26.Metro 417Forest City
27.Lincoln Pointe ApartmentsLCOR
28.San AntiguaSouth Hampton
29.Acardia RunBozzuto
30.Forest Grove ApartmentsMaxus Properties
31.THE LOFTS AT 1835 ARCHForest City
32.The KensingtonBozzuto
33.Enclave at StonebrookRCMI
34.Mariner Bay at Annapolis Towne CenterBozzuto
35.Oak Point Town HomesMaxus Properties



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