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For apartment REITs, a key challenge is to assess and manage the online reputation of their entire portfolio. Each REIT has multiple properties, and each property is perceived differently across various review websites. So, how do REITs determine their portfolio's public perceptions across a host of online platforms?
The second edition of the Online Reputation Assessment, ORAŠ Power Rankings analyzes the online reputation of REITs. The average apartment community has an ORAŠ score of 51. But of the 11 REIT portfolios ranked in this month's installment, only three firms outperform the average.
Which REITs ranked highest in online reputation?
Which REITs have room for improvement?
What is the science behind measuring their online reputation?
To know the answers click on
Top REITs Based on Online Reputation
ORAŠ Power Rankings is presented by Multifamily Executive and Powered by J Turner Research.
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