January 2015

In this issue:

Tip of the Month: What matters most to prospects...

According to J Turner Leaders Survey for Q4, 2014 - in-unit laundry, walkable neighborhood with stores and restaurants, and online reputation of the property are the three most important factors for prospective residents besides rent and location.

Statistic of the Month: Concessions or no concessions?

According to the J Turner Leaders Survey for Q4, 2014 - 48% leaders indicated that they do not offer any concessions to residents. What's the key reason for this? 47 % of these leaders cited using a revenue management software as the primary reason for not offering any concessions.

New year brings in new resolutions. And, J Turner Research's resolution this year is to help you clearly gauge your property's online reputation across multiple review websites. We are thrilled to introduce the ORAŠPower Rankings in partnership with
the Multifamily Executive. The ORAŠ Power Rankings is a ground breaking initiative that brings clarity to a property's online reputation by standardizing how the perceptions are measured. It ranks apartment communities and management companies across the country based on an aggregate score of online ratings.

How do I measure my property's digital reputation across so many review websites?

How does my property's online reputation compare with that of my competitors?

More than 48,000 properties tracked nationally

The Number 1 Property of 2014 is....

Winners of the Top 50 Properties of 2014 are...

To know the answers click on

ORAŠPower Rankings

Meet Ashley Stigger

Communications Project Manager

When a client partners with J Turner, she is their first point of contact. She is the one who integrates the client and J Turner systems to ensure that the ride ahead is a smooth one. She is creative, loves challenges and is obsessed with planning. Meet Ashley Stigger, communications project manager.

To read more about Ashley, please visit Profile . She can be reached at astigger@jturnerresearch.com

About J Turner Research

Founded in 2003, J Turner Research is the leading provider of innovative, affordable and business enhancing market research services for the multifamily industry. J Turner uses state-of-the-art technology to empower clients with real time, actionable intelligence. With its unique survey methodology, industry benchmarking process, and trending reports, the company strives to consistently meet the changing demands of the industry. Headquartered in Houston, J Turner offers a range of cutting edge services including monthly resident satisfaction surveys, real-time prospect feedback surveys, and an online reputation assessment tool among others. Each month, J Turner surveys over 100,000 residents and prospects and it tracks the online reputation of over 48,000 properties across the nation. For more information, please call (281) 558- 4840 or visit J Turner Research.