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Attention REHABBERS
Exclusive Research - Resident Lifestyle Preferences: An Insight
In a path-breaking, exclusive study -
Resident Lifestyle Preferences: An Insight, J Turner Research has partnered with Multifamily Executive to understand the lifestyle preferences of apartment residents nationwide. J Turner surveyed 27,642 residents to capture their attitudes, feelings, and behavior towards aspects critical for apartment developers and rehab experts. The study highlights renters' choices with regards to home ownership, social life, green living, health and fitness, shopping preferences, cooking, and more.
Undertaken as part of MFE's 2014 Concept Community, Renovation Nation Series, the study unravels a wealth of information that management companies and developers can harness to design apartment communities better suited to resident's needs. This is the third consecutive year that J Turner has participated in MFE's Concept Community project.
For an abridged version of the study, please visit - Resident Lifestyle Preferences on MFE's website. Full survey results will be unveiled at the 2014 Multifamily Executive Conference. We hope to see you there!
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Leaders Speak Series - III
JTR has been conducting surveys of senior level executives in the multifamily industry since 2009. The purpose is to gauge their attitudes and expectations about the industry. In 2013 we asked the leaders a range of questions. Each issue of our newsletter will highlight two questions.
Your Portfolio's overall occupancy rate
Leaders appear to experiencing tremendous improvement in occupancy levels in the 95-100% range. This has grown from 17 percent in 2009 to 55 percent of respondents in 2013. Occupancy in the 90-94 percent range has been fairly constant, bouncing between 54 to 42 percent.
Optimism about the national economy over the next twelve months
Although the apartment industry as a whole is experiencing strong growth, the senior executive seem to be hesitant to be overly enthusiastic about the health of the national economy. Their optimism for rent growth (3.94) is higher than their optimism for the national economy (3.37) in 2013.
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Meet Adam Taylor Manager of Operations 
Adam has been with J Turner Research for more than five years, he loves the "atmosphere" here, and without his family he would have probably been a "vagabond". He is responsible for managing the data for standard JTR surveys. Adam also generates the Quick Pulse Reports and email logs. To read more about Adam, please visit Profile. He can be reached at
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