february, 2014
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What is a Responsive Website and Why Does Your Business Need It?
A company's website is one of its most important marketing tools. Just as you would not run a newspaper ad with no message or a radio commercial that can't be heard, it makes no sense to have a website that can't be found - especially on mobile devices. We've all been there, frantically looking for a phone number or trying to read a restaurant menu on our phone from a website that is outdated and not mobile-ready. In most cases, people give up and go somewhere else: Google reports that 61% of mobile visitors who click through to a non-mobile-friendly website will return to Google to find a site that's more easily readable from their device. Don't let this happen to you!
Fortunately, it's no longer necessary to have a separate mobile website thanks to what is known as responsive website design. In simple terms, it means having one website that is coded to adapt to all screen sizes automatically, including desktop, laptop, tablet and smartphone. One of the big benefits of responsive design is that the size of the template is designed based on screen size, not device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size.
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Go Mobile or Go Home
Mobile internet usage has exploded, now accounting for more than 50% of searches. And, mobile is expected to surpass desktop searches in 2014. What does this mean for your business? That your website must be mobile-ready or you will lose customers.
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Success Story: Responsive Website Design
Statistics clearly show it's important for a business to have a website that is easily found and used by mobile browsers. However, a mobile device's screen, whether it be a smartphone or tablet PC, displays a website differently than a laptop or desktop PC. This means that a website has to be designed to provide a pleasant user experience for all platforms.
In the past, one solution many companies implemented was to design different versions of the same website for various user types. However, this practice forces business owners to pay for multiple web designs and running separate SEO/internet marketing campaigns. From a business perspective, it makes very little sense to design multiple versions of the same website.
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