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November 2016
A publication of the Business Resource & Innovation Center
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Featured: Business & Brews Series
Wednesday, November 9, 6:00 p.m. - 7:30 p.m.
Skyline Room (Fourth Floor)
1901 Vine Street, 19103
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Whether it is procuring the proper license, accessing city contracts, or knowing where to start, find the answers you are seeking here. Representatives from the departments of Commerce (Office of Business Services), Public Health (Office of Food Protection), and Licenses and Inspections will be present to discuss the specifics of starting, operating, and expanding your business in Philadelphia.
Join us for a networking happy hour before each event beginning at 6:00 p.m. Light refreshments provided by Two Roads Brewing Company (ID required). Preregistration is required. Tickets may be purchased individually for $5 per event or for $25 for the entire series!
Business & Brews will be held on the second Wednesday of each month from 6:00 p.m. to 7:30 p.m.
#businessbrewsBRIC Sponsored by
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Securing Your Identity Online
Wednesday, November 2, 6:00 p.m. - 7:30 p.m.
Rooms 405/406/407 (Fourth Floor)
1901 Vine Street, 19103
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With the holiday season fast approaching, now is a great time to make sure that you're using safe Internet practices. Make sure that your online shopping and banking are done in a way which is secure. This seminar will help ensure that you enjoy a safe and sound digital life.
In this workshop, attendees will learn about:
- Locking your accounts
- Secure online and mobile transactions
- Mobile device safety
- Safe and sound social media
- Family-friendly internet
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Becoming Bankable: Small Business Loans
Monday, November 7, 6:30 p.m. - 8:30 p.m.
Skyline Room (Fourth Floor)
1901 Vine Street, 19103
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Do you need money to start or grow your business? Find out how to get funders to the table.
Presenters Art Gimenez and Chris Chaplin from the Enterprise Center Capital Corporation will provide insight on what you need to know about getting a small business loan plus tips & tools for creating a strong application.
With a focus on women and minority-owned businesses, Enterprise Center Capital Corporation (TEC-CC) originates loans between $2,500 and $200,000 to entrepreneurs through its status as a CDFI (Community Development Financial Institution) and a U.S. Small Business Administration Microloan Intermediary.
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Understanding Commercial Leases
Thursday, November 10, 10:00 a.m. - 11:30 a.m.
Rooms 405/406/407 (Fourth Floor)
1901 Vine Street, 19103
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If you are renting your place of business and have a lease, or are in the process of signing a lease, this workshop is for you.
The event will cover:
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An overview of a lease, including basic terms that tenants should expect to see
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Rights and responsibilities of the tenant and landlord
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How to negotiate a good lease and areas of negotiation in a lease
John Ungar is a licensed attorney with almost 20 years of economic development and commercial leasing experience. He represents both tenants and landlords in lease negotiations.
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Why Your Email Marketing Isn't Working for Your Business or Nonprofit
Tuesday, November 15, 6:30 p.m. - 8:00 p.m.
Rooms 405/406/407 (Fourth Floor)
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First impressions matter - how are YOU doing with your email marketing efforts? In this seminar, learn how to avoid mistakes and maximize your emails for powerful impact!
Learn how to effectively reach clients and donors where they are every day - their inbox! Design, pictures and even colors can reinforce recognition and engagement. Proper image use and links impact conversions and social sharing. You'll also learn how to use fonts, white space and layout to help the readability of your message on all devices. Being mobile friendly in today's world is a top priority. Join us for this fast, info-packed seminar filled with tips and techniques to help you navigate the dos and the don'ts for email marketing that gets results! Presented in partnership with Delos Incorporated. Speaker Donna Botti is the owner of Delos Inc. in Collegeville, and has been helping businesses make the most of new technologies since 1992. Donna helps businesses grow with marketing strategies, tools, and processes to make your business run more smoothly and give your customers a better experience. Delos is a Google for Work Partner.
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Charles Smith Memorial Series
Get Your Business (or Nonprofit) Online - with Google!
Wednesday, November 16, 6:30 p.m. - 7:30 p.m.
Room 405 (Fourth Floor)
1901 Vine Street, 19103
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Local customers are looking for what you offer - and they're looking online. That's why we're teaming up with Google to host a free workshop to help you and your fellow businesses and organizations get online and on the map. Let's Put Our Cities on the Map is part of Google's Get Your Business Online program and aims to bring community members, business owners, and civic leaders together to help small businesses succeed on the web. In this workshop, participants will learn the ins and outs of searching on Google, and how to use online tools to enhance their website and productivity. Learn how to: * Get "found" on Google Search & Maps * Use free & low cost Google products to increase web traffic * Grow your organization using Google apps! This course is BYOL (Bring Your Own Laptop), so if you would like to actively participate please make sure that you bring a fully-charged laptop (charging space is limited). Intermediate computer skills are required.Before the event, you'll need to create a Google Account to access the free online tools. If you already have a Google or Gmail Account, you're all set. Just remember to bring your username and password. If you don't have a Gmail or Google Account, you can create one for free at: accounts.google.com/signup
Advance registration is required as space is limited. Please contact the Business Resource & Innovation Center directly to register at erefbsi@freelibrary.org or 215-686-5394. Please note that your registration includes both sessions.
This series is presented in memory of Charles Smith. Charles passed away on July 16. He was the beloved former department head of the Business, Science & Industry Department for many years. Before his retirement in February, he was the Administrative Librarian and project manager in the Business Resource & Innovation Center.
Can't make this session at Parkway Central Library? Click here more details on another session at Fumo Family Branch on November 30 at 6:00 p.m. No registration is required!
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Next Month
Trademark Basics: What Every Business Should Know Now, Not Later
Monday, December 5, 6:30 p.m. - 8:30 p.m.
Skyline Room (Fourth Floor)
1901 Vine Street, 19103
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Topics to be discussed include: - Effective use of United States Patent & Trademark Office (USPTO) website resources
- How trademarks, copyrights, patents, domain names, and business name registrations differ
- Why it's important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
- The importance of doing a complete search and whether an attorney should be used
- What may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter
- What the USPTO does in the federal registration process and how to avoid scams perpetrated by companies which request fees for services not required by the USPTO
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Around the Region
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Fall Finance Series Session 2: Financial Strategies for your Marketing Plan
November 7, 6:30 p.m.-8:30 p.m.
Learn how to get the most bang for your buck in your marketing efforts. Workshop attendees will learn how to plan out marketing budgets and measure the productivity and performance of chosen marketing strategies. more...
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Drexel Startup Day
November 11, 10:00 a.m.- 6:00 p.m.
Startup Day is Drexel's premier entrepreneurship event with a full day of competitions (including the $25k Baiada Institute Business Plan Competition), guest talks, networking and our entrepreneur expo. more...
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November 26 is Small Business Saturday!
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Small Business Saturday 2016 is November 26! It's a special holiday created so communities can show love for small businesses like yours. If you're still working on your business plan, don't forget it wouldn't be a celebration without customers like you joining us! So mark your calendars for Nov 26, the Saturday after Thanksgiving, and get ready to #ShopSmall!
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Schedule a One-on-One Session with a Librarian!
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Whether you are running a successful company, thinking of growing your business, or just planning your first venture, start here! The Business Resource & Innovation Center is excited to offer one-on-one sessions with a librarian. We can provide individual training on our databases with regard to market research, target demographics, competitors, and general business planning. We also offer sessions on patent and trademark research and Get Your Business Online with Google. Appointments are generally 45 minutes to one hour in length. Schedule your appointment today by completing our appointment request form.
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