Schedule a One-on-One Session with a Librarian!
Whether you are running a successful company, thinking of growing your business, or just planning your first venture, start here! The Business Resource & Innovation Center is excited to offer one-on-one sessions with a librarian. We can provide individual training on our databases with regard to market research, target demographics, competitors, and general business planning. We also offer sessions on patent and trademark research and Get Your Business Online with Google. Appointments are generally 45 minutes to one hour in length.
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Writers! Find Your Marketing Voice
Saturday, April 2, 10:00 a.m. - 1:00 p.m.
Parkway Central Library, Skyline Room (Fourth Floor)
1901 Vine Street, 19103
The Corzo Center presents a three hour program designed to help authors develop and implement marketing campaigns and build long-term brands.
Presented by Susan Raab, author and marketing advisor, whose agency, Raab Associates, promotes books, toys, games, and literary and arts organizations for clients internationally.
For those attending the full session, one-on-one consulting is available.
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Spring Clean Your Credit
Wednesday, April 6, 6:00 p.m. - 7:30 p.m.
Parkway Central Library, Skyline Room (Fourth Floor)
1901 Vine Street, 19103
Dust the cobwebs off your credit!
Learn how credit works, how to obtain and analyze your own credit report and what your credit score means.
You'll also learn how to reorganize your budget to possibly reduce your bill and credit payments.
Click here to register or call 215-686-5394.
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E-Commerce and Exporting
Wednesday, April 6, 6:30 p.m. - 8:00 p.m.
Parkway Central Library, Rooms 405/406/407 (Fourth Floor)
1901 Vine Street, 19103
The U.S. Small Business Administration's Office of International Trade Regional Manager Robert Elsas will present some of the great opportunities for businesses to conduct e-commerce globally. He will also cover certain precautions one must consider while conducting international shipments as well as how novice global exporters can best utilize the wealth of data resources available online. Please set-aside this important date that may prove to be invaluable for opening your business to international markets!
Click here to register or call 215-686-5394.
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Inventors' 101: Do You Have a Great Idea for an Invention?
Thursday, April 14, 6:30 p.m. - 8:30 p.m.
Parkway Central Library, Rooms 405/406/407 (Fourth Floor)
1901 Vine Street, 19103
If you have ever had a great idea for an invention, this is the one presentation you should see.
- "How-to" information for inventors including design, research, patents, marketing, licensing - the full range of what every inventor should know
- Whether to apply for a patent - or what you can do instead.
- How to figure out if your product will sell - even BEFORE you have a sample of it
- How unscrupulous marketing firms work and how to tell if a firm is legitimate
Jeffrey Dobkin was a featured speaker at the Yankee Inventors Expo for 11 years. He has given seminars for the US Postal Service and AT&T. He has written seven books and over 250 articles on inventing, advertising, and marketing.
Click here to register or call 215-686-5394.
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Census Data and Tools for Grant Writers and Business Owners
Tuesday, April 19, 9:30 a.m. - 11:00 a.m.
Parkway Central Library, Skyline Room (Fourth Floor)
1901 Vine Street, 19103
This presentation will show how you can use free census data and online tools to get demographic and economic data for business plans and grant writing. Whether you want statistics about your target market or are writing an assessment about a community you can use census data to support your projects.
Speaker Noemi Mendez is a Data Dissemination Specialist at the United States Census Bureau's Philadelphia Regional Office. Before joining the Philadelphia Regional Office in 2005, Ms. Mendez worked as a geographer at Census Headquarters in Suitland, Maryland in the Geographic Standards and Criteria Branch (GSCB).
Click here to register or call 215-686-5394.
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Creating Your Business Plan
Wednesday, April 27, 6:30 p.m. - 8:00 p.m.
Parkway Central Library, Rooms 405/406/407 (Fourth Floor)
1901 Vine Street, 19103
They say every business needs a business plan. Without it, the business (or lack of it) will flounder. Why let that happen? We will discuss:
- What a business plan is and what it is not
- Why putting a plan together sounds easy when it is not
- The value of a common vision
- Your action plan and how to get started
Speaker Carol Heiberger, author of the ExecuSpeak Dictionary®, has parlayed her Wharton MBA and experience in technical industries into books, e-books, and apps to support the language learning needs of people who continue to learn. Carol Heiberger has done extensive research on language acquisition, neuroscience, and linguistic principles to uncover useful and practical insights for the business community.
Click here to register or call 215-686-5394.
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Philly Tech Week 2016
Philly Tech Week 2016, presented by Comcast, is Technical.ly Philly's sixth annual week-long celebration of technology and innovation happening April 29 - May 7. Engage with Philly Tech Week by using the hashtag #PTW16.
Check out the Philly Tech Week programs we are hosting below! Click here to explore the other great programs happening this week as part of PTW16.
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Google Analytics 101
Wednesday, May 4, 6:30 p.m. - 8:00 p.m.
Parkway Central Library, Skyline Room (Fourth Floor)
1901 Vine Street, 19103
What do visitors do on your website? Google Analytics is the most-used analytics tool on the planet. This introductory workshop will show you how to understand and measure customer behavior on your site. Instructors will demonstrate how to set up measurement goals and use the data to make better business decisions so that you can grow your business online.
This workshop will cover:
- An introduction to Google Analytics and Analytics Goals
- A discussion of what you can track as a goal
- A step-by-step demonstration for setting up goals in your Google Analytics account.
- Resources to help you learn more!
If you would like to follow along during the session please make sure that you bring a fully-charged laptop (charging space is limited).
This class assumes you have already signed up for a free Google Analytics account and installed the tracking code on your website. If you would like more information on how to complete these tasks, please email erefbsi@freelibrary.org.
Advance registration is required as space is limited; please contact the Business, Science and Industry Department directly to register at erefbsi@freelibrary.org.
This program is presented as part of PTW16.
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Tao of Content Marketing
Thursday, May 5, 6:00 p.m. - 8:30 p.m.
Parkway Central Library, Skyline Room (Fourth Floor)
1901 Vine Street, 19103
The Tao of Content Marketing is a seminar that explores a new customer-driven approach to marketing rooted in Taoist philosophies that are thousands of years old. Learn strategic approaches to digital engagement including search, social media, and content marketing that will draw your best audiences to you, build trust and credibility, and develop new customer relationships that last.
Specific topics include:
- Is traditional advertising dead?
- Organic vs. paid search marketing
- The role of social media in your marketing mix
- Content: the "critical other half" of successful digital engagement
This event is presented by Greg Ippolito and Bob Clements, founders of IMA.
Click here to register or call 215-686-5394.
This program is presented as part of PTW16.
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Of interest!
Saturday, April 26, 1:00 p.m. - 4:00 p.m.
Northeast Regional Library
2228 Cottman Avenue, 19149
Meet exhibitors who can provide information and answer questions about credit, debt, budgeting, scams, identity theft, and more. Exhibitors include the Pennsylvania Attorney General's Office - Bureau of Consumer Protection, Federal Reserve Bank of Philadelphia, Clarifi, Philadelphia Federal Credit Union, Philadelphia Corporation for Aging, Urban League of Philadelphia, CARIE/SMP.
The Financial Education Fair is presented as part of Money Smart Week, a joint financial education effort between the American Library Association and the Federal Reserve Bank of Chicago from April 23 through April 30 at public libraries across the United States.
This event is free and registration is not required.
For more information call 215-685-0522.
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