Tap the Power of Your Brand's Story
Wednesday, November 4, 6:30 p.m. - 8:00 p.m.
Parkway Central Library, Rooms 405/406/407 (Fourth Floor)
1901 Vine Street, 19103
Stop telling prospects the same story your competitors tell!
Given our unpredictable economy, the dynamic environment of your B2B customers, the increased competition you face, and the explosion of digital marketing tools, every brand is in transition. Do your brand, tagline, and marketing communications have the narrative power to stand out in a crowded and constantly changing marketplace?
Tell the BrandStory only you can tell...in the way only you can tell it!
- Discover the CoreStory that states what your brand stands for and what drives you
- Identify 6 Brand Values: What your brand is and what it means
- Compose a Customer Persona describing the turning point when a customer needs you and a Reward Statement offering the experience a customer most desires that you can deliver
- Communicate your value proposition quickly and memorably in a simple Elevator Pitch
In this fast-paced 60-90 minute and highly interactive workshop, Mr. Lantz will guide you through the BrandStory development process for distinguishing your brand and the marketing story it tells to those who purchase your services or products.
The program is presented by Gerry Lantz. Lantz is the founder of Stories That Work�, which discovers, creates and delivers compelling strategies, branding, taglines, and marketing content.
Click here to register or call 215-686-5394 for more information.
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Financing Your Small Business Panel
Thursday, November 12, 6:00 p.m. - 8:00 p.m.
Parkway Central Library, Skyline Room (Fourth Floor)
1901 Vine Street, 19103
Join us for a financing panel that includes participants in the fields of lending, microlending, economic development, and resource partners from the Philadelphia region:
Banking:
Jason Breinin, Susquehanna Bank, Assistant Vice President
SBA Business Banker, SBA Government Lending
William Mohnacs, East River Bank, Vice President
Commercial & Government Guaranteed Lending
Chad Shank, M&T Bank, Vice President
Business Banking/Relationship Manager
Microlender:
Arthur Gimenez, The Enterprise Center, Director
Economic Development:
Heather Hanowitz, PIDC, Vice President
Commercial Business Market Manager
Alyssa Tomas, KIVA Zip, Manager
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Get Your Business Online with Google!
Wednesday, November 18, 6:30 p.m. - 8:00 p.m.
Parkway Central Library, Rooms 405/406 (Fourth Floor)
1901 Vine Street, 19103
Local customers are looking for what you offer--and they're looking online. That's why we're teaming up with Google to host a free workshop to help you and your fellow businesses get online and on the map. Let's Put Our Cities on the Map is part of Google's Get Your Business Online program and aims to bring community members, business owners, and civic leaders together to help small businesses succeed on the web.
In this workshop, participants will learn the ins and outs of searching on Google, and how to use online tools to enhance their website and productivity.
Learn how to:
- Get "found" on Google Search & Maps
- Use free & low cost Google products to increase web traffic
- Grow your organization using Google apps!
This course is (BYOL) Bring Your Own Laptop, so if you would like to actively participate please make sure that you bring a fully-charged laptop (charging space is limited). Intermediate computer skills are required.
Before the event, you'll need to create a Google Account to access the free online tools. If you already have a Google or Gmail Account, you're all set. Just remember to bring your username and password. If you don't have a Gmail or Google Account, you can create one for free at: accounts.google.com/signup
Advance registration is required as space is limited. Please contact the Business, Science and Industry Department directly to register at [email protected] or 215-686-5394. Please feel free to reach out with any questions.
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Because Business is Another Language
Monday, November 30, 6:30 p.m. - 8:00 p.m.
Parkway Central Library, Rooms 405/406 (Fourth Floor)
1901 Vine Street, 19103
Back by popular demand!
Vocabulary is how we communicate with one another. We judge people's knowledge and expertise by their command of subject-specific language. Articles about lingo and slang are usually negative in tone and describe "domain-specific" language as exclusionary. However, lingo and jargon are the verbal shorthand of a "discourse community"-and that is good.
This program will summarize the steps associated with "how-to-learn" the language of the workplace, and will also identify the pitfalls of ignoring this very human process. The goal of this program is to help attendees build linguistic confidence and provide them with actionable information that will prepare them for a lifetime of learning.
Carol Heiberger, author of the ExecuSpeak Dictionary�, has parlayed her Wharton MBA and experience in technical industries into books, e-books, and apps to support the language learning needs of people who continue to learn. Carol Heiberger has done extensive research on language acquisition, neuroscience, and linguistic principles to uncover useful and practical insights for the business community.
Click here to register or call 215-686-5394 for more information.
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Introduction to Entrepreneurship
January 5, 6, 7, 12, 13, 14, 6:00 p.m. - 8:30 p.m.
Parkway Central Library, Skyline Room (Fourth Floor)
1901 Vine Street, 19103
Admission is free. Application required and must be submitted by Friday, November 20, 5:00 p.m. Apply here.
What does it take to start and sustain a business?
The Corzo Center for the Creative Economy at the University of the Arts, with the Free Library of Philadelphia's Business, Science and Industry Department presents an interactive, two-week course designed for artists, makers, performers, and videographers.
Participants must plan to attend all classes.
The program introduces the principles of entrepreneurship--how to plan, budget, market, identify and attract customers, and manage finances.
Free consulting and opportunities for competitively awarded grants are available upon completion of the program. For more details, please visit http://crzo.co/flpscholarship
Made possible through the generous support of the Knight Foundation and supported by the City of Philadelphia's Office of Art, Culture and the Creative Economy and StartUp PHL.
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Next month!
New and Improved Trademark Basics
Wednesday, December 2, 6:00 p.m. - 8:00 p.m.
Parkway Central Library, Rooms 405/406/407 (Fourth Floor)
1901 Vine Street, 19103
What Every Small Business Should Know Now, Not Later!
Program highlights include:
- Effective use of USPTO website resources
- How trademarks, copyrights, patents, domain names, and business name registrations differ
- Why it's important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
- The importance of doing a complete search and whether an attorney should be used
- What may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter
- What the USPTO does in the federal registration process and how to avoid scams perpetrated by companies which request fees for services not required by the USPTO
Presentation by Craig Morris, Managing Attorney for Trademark Outreach - U.S. Patent and Trademark Office
Attendees are invited to follow along on their laptop or tablet. Please note, power sources and technical support will NOT be provided.
Click here to register or call 215-686-5394.
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Of interest!
Starting a Business Expo!
Saturday, December 5, 1:00 p.m. - 4:00 p.m.
Northeast Regional Library
2228 Cottman Avenue, 19149
Are you thinking about starting your own business? Find the information you need to start or grow a business.
Topics include:
- Writing a Business Plan
- Getting permits and licenses
- Marketing and market research
- Winning Federal contracts
- Business counseling
- Obtaining loans using social media
- And more!
Presentations by: The City of Philadelphia Commerce Department, SCORE, The Small Business Administration, Women's Opportunities Resource Center, Entrepreneur Works, and more.
The event is free and no registration is required.
For more information call 215-685-0522.
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Featured Resource: Business Insights: Global
For business professionals, entrepreneurs, students, and general researchers, Gale Business Insights: Global delivers comprehensive business intelligence. Search companies, brands, market rankings, investment reports, corporate histories, industry studies and business news from a variety of reference sources, directories, and periodicals.
The information you may access at any Free Library location or remotely with your library card and pin number includes:
- SWOT reports
- Case studies
- Corporate chronologies
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Profiles of UN-recognized countries
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Full-text periodicals
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Market research reports
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Industry profiles
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Company histories
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Articles from Market Share Reporter
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Plus thousands of interactive charts and metrics, plus country reports from the Economist Intelligence Unit and Dun & Bradstreet
Check out the following helpful online tutorials on using Gale Business Insights: Global:
For more information contact the Business, Science and Industry Department!
215-686-5394
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