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Business Plan Toolkit: Using Library Resources to Create a Winning Business Plan
Tuesdays, October 7th, 14th, & 21st, 10:30 AM - 12:00 PM
Parkway Central Library, Ground Floor Tech Lab
1901 Vine Street, 19103
Are you a committed entrepreneur who is ready to take the next step?
Please join us for this three-part series. Learn to use the library resources to research your business plan professionally.
This class is designed as a series. You are encouraged to attend all three sessions.
Tuesday, October 7th at 10:30 AM
Part I: Get an introduction to business plans and start researching the competition.
Tuesday, October 14th at 10:30 AM
Part II: Target your audience by learning to find and use demographic information.
Tuesday, October 21st at 10:30 AM
Part III: Gain executive perspective by learning to research your industry; then work on developing your financial plan.
A Free Library card and basic computer skills are a prerequisite.
Space is limited to 12 people per class. Tickets are available 30 minutes before class begins in the lobby of the library.You must show your Free Library card in order to receive a ticket.
Call 215-686-5394 for more information.
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LinkedIn Strategies: Creating a Profile that Shines and Get Results!
Wednesday, October 8th, 6:30 PM - 8:00 PM
Parkway Central Library, Room 108
1901 Vine Street, 19103
Without strong and persuasive content, tips for using LinkedIn fall flat. In this highly interactive session, Susan will discuss the most important components of your LinkedIn profile and guide you in how to create content that moves your profile from one that merely contains data to one that shines and gets results.
Presenter, Susan Tabor-Kleiman, JD, owner of Your Professional Writer™, is a LinkedIn profile strategist. She is also a Lecturer in Management Communication in the MBA program at the Wharton School. Media appearances include MSNBC's Your Business with JJ Ramberg, Good Day Philadelphia, WFMZ-TV, and Clear Channel Radio.
Click here to register or call 215-686-5394 for more information.
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Social Media Success: Leverage Social Media and Increase ROI
Wednesday, October 22nd, 6:30 PM - 8:00 PM
Parkway Central Library, Room 108
1901 Vine Street, 19103
ROI, or Return on Investment, is defined by entrepreneur.com as "a profitability measure that evaluates the performance of a business by dividing net profit by net worth."
During this program we will seek to answer and explore:
- How do you effectively integrate social activation into a campaign approach?
- How do you keep social media human and organic?
- What emerging tech is going to drive change in social media?
- How do we go from reactive to proactive social?
Instructor Bob Coleman is the owner of Rhema Web Marketing, an Internet marketing advertising agency in Philadelphia.
Click here to register or call 215-686-5394 for more information.
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A Guide to Business Planning
Tuesday, October 28th, 6:30 PM - 8:30 PM
Parkway Central Library, Skyline Room, 4th Floor
1901 Vine Street, 19103
Are you working on a marketing plan or trying to get a handle on your business finances? This program will provide small business owners and entrepreneurs with insight into financial considerations that are fundamental to planning and managing a successful business. Learn the principal components of a Marketing Plan and a Financial Plan as a guide to starting a new business or sustaining an existing one.
Presenter George Slook is a seasoned business educator with practical experience in academic, small business, and corporate environments. Mr. Slook designs and directs business planning seminars for adult education programs, as well as develops and delivers business education programs for veterans transitioning to civilian employment.
Click here to register or call 215-686-5394 for more information.
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Our Favorite New Business Books
"Never Be Closing: How to Sell Better without Screwing your Clients, Your Colleagues, or Yourself" by Tim Hurson & Tim Dunne
This engaging and thoroughly researched book discusses "overcoming the stranger's dilemma." It is brimming with creative strategies and tools to drive sales using innovative tactics, tools, and closing techniques. It provides structure with step-by-step instruction applicable to most industries.
Quotable: "Referrals from existing clients, or anyone who has credibility in your industry, kill two birds with one stone - they usually get you a yes to your request for a meeting and almost instant credibility" (pg. 149).
"Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich
Based on the popular blog, spinsucks.com, this book offers comprehensive public relations tips and tools. Learn how to communicate honestly, responsibly, and authentically to earn the trust of customers and investors. This book also discusses the "new rules" for communicating and marketing in the digital age with plenty of information on social media, social business, and ecommerce.
Quotable: "You have a great opportunity to not only understand what customers think about your brand, but to change the way you do business to support them" (pg. 100).
"The Drama-Free Office: A Guide to Healthy Collaboration with Your Team, Coworkers, and Boss" by Jim Warner & Kaley Klemp
This practical and funny book uses case studies and personal experience to define four major dramatic roles found in most organizations and companies. The authors use this information to develop and explain with detail three key skills for managing office saboteurs and reduce your own dramatic tendencies.
Quotable: "We've found that almost all team dysfunction in any company can be distilled down to four sabotaging roles: the Complainer, the Cynic, the Controller, and the Caretaker" (pg. 25).
"The Curve Ahead: Discovering the Path to Unlimited Growth" by Dave Power
This book offers a practical approach to achieving and sustaining long-term business and revenue growth through "innovation power tools." It discusses how companies can build growth into their business models, operations, design, and culture. The author uses examples from real companies that have both fallen behind and stayed ahead of the curve.
Quotable: "[...] you are not innovating until you create value by developing a new way for customer to generate new revenue, save time, overcome a major obstacle, or achieve a goal" (pg. 87).
Want to see more new books? Follow us on Pinterest!
For more information contact the Business, Science and Industry Department!
215-686-5394
erefbsi@freelibrary.org
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