Speak One-on-One with a Registered Patent Attorney for Legal Advice!

Wednesday, February 19, 1:30 PM

Parkway Central Library, Business, Science & Industry Department

1901 Vine Street, 19103

Free Workshop: First 10 people to sign-up will be placed in a lottery to get a one-on-one consultation with a registered patent attorney.

Would you like to patent your invention?

What are the legal standards that have to be met to qualify as a patent?
What content is required in the application?
What are the procedures for prosecuting the application before the United States Patent and Trademark Office in order to obtain a patent?

Consult with an attorney to have your questions about your invention or patent answered.

Presented by John Child, Jr. Esq.

Attorney, Patent, Trademark and Copyright Law

Law Firm: Paul and Paul, Philadelphia

Author: A Practical Guide to Document Authentication

Small Business Skills: Building Confidence, Self-Esteem and Financial Success

Thursday, February 27, 6:30 PM - 8:30 PM

Parkway Central Library, Room 108

1901 Vine Street, 19103

Successful entrepreneur, James Chan, will discuss practical skills that enable small business owners and independent professionals to improve their performance. Using 31 years of real-life experience and real-world examples, he will discuss practical skills and techniques including:

Self-promotion and marketing methods
Money management and billing
Discovering one's strengths
Waking up to new opportunities
Proposal writing
Networking techniques
Interpersonal and other 'soft' skills that bring success to a business
How to survive bad times and make your small business and passion last

James Chan, PH.D., is a small business owner in Center City. He will relate how confidence and self-esteem lead to financial success. He is the author of Spare Room Tycoon: Succeeding Independent: The 70 Lessons of Sane Self-Employment. Autographed copies of Spare Room Tycoon will be available @ $20.00 (cash only.)

Click here to register or call 215-686-5394 for more information.

Also of Interest:

Social Media and Email Marketing in 2014: A Small Business Workshop

Thursday, February 6, 10:15 AM - 12:30 PM

Lovett Library

6945 Germantown Avenue, 19119

Join Marsha Pearson for an interactive workshop that will explore key concepts of email and social media marketing and how they are changing the face of marketing in the new year. Accompanied by a short workbook, you will be guided through a process of creating a digital marketing strategy that is unique to your business or organization.

The workshop will define and discuss the following topics and require you to brainstorm about how you can best apply them:

Engagement marketing
Marketing objectives
Marketing goals
Marketing campaigns
Channels that matter
Measurable results

By documenting your understanding of these topics, in a way that creates a plan, you will leave with a greater understanding of how to optimize you email and social media marketing from a standpoint of where to find and how to cultivate the best relationships.

Moderator:

Marsha Pearson, authorized local expert with Constant Contact and a member of the Philadelphia Metro Education team. She has been working in the social media field for several years, and is a former owner of a retail store.

Call 215-686-2095 for more information.

The Power of Email Marketing: A Small Business Workshop

Thursday, February 27, 10:15 AM - 12:30 PM

Lovett Library

6945 Germantown Avenue, 19119

Join Marsha Pearson for a discussion on email marketing. Learn how to use email to be more productive and trusted, and how to grow your business. Points of discussion include:

"eBlasting"
Open rates
Best practices
Profit and non-profit procedures

Moderator:

Call 215-686-2095 for more information.

Elements of a Business Plan

1. Introductory Narrative

2. Description of Business and Structure

3. Details Specific to Your Business (optional)

4. Market Analysis

5. Financial Plan

Before executing your own business plan it is suggested that you familiarize yourself with sample business plans and templates in print or on Gale Virtual Reference Library. You can access the Gale Virtual Reference Library through our website:

http://search.freelibrary.org/advSearch.cfm

Introductory Narrative

This section of the business plan, sometimes referred to as the "Executive Summary," and can include a general introduction, mission statement, goals and objectives, and description of products and services. This step is arguably the most important part of the business plan as it is your chance to make a strong first impression. It should be concise, yet effectively summarize key information in your plan including major industry and market information as well as key financials.

Description of Business and Structure

This section includes detailed information about how your business will run daily. It will also include a detailed description of products and services. It may include management structure, location(s), supply chain, logistics, and other information specific to day to day operations. Information in this section can vary depending on the type of business and industry.

Details Specific to Your Business (optional)

The contents of this section are determined by your specific business or industry. It may include sales, marketing, and production plans, an implementation schedule, and/or other details.

Market Analysis

Most of the research you can do in the library will be presented in this section. It should include: current industry data and trends, market and demographic data, a competitors report, and other raw data. It should end with an explanation of how you will use this data to successfully market your proposed product or service.

Financial Plan

This is the hard numbers section. It includes specific numbers and projections for financial statements, bank loans, methods of repayment, tax returns, startup costs, projected income, projected cash flow, and projected balance statements. Some of this information is available from library resources. However, other information in this section will be based on your knowledge of your specific product, industry, and finances.

For more informative sources, contact the Business, Science and Industry Department!

215-686-5394

erefbsi@freelibrary.org