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Conversations with Philadelphia's Brand Innovators:
Philly Fashion Week co-founders Kevin Parker and Kerry Scott
Wednesday, April 3rd, 6:30 PM
Parkway Central, 1901 Vine Street, 19103
Meet the entrepreneurs behind Philly Fashion Week in conversation with Jacqueline Jenkins from the Wharton Small Business Development Center.
Hear the story and what inspired the brand.
Discuss the resources and business strategy needed to create a powerful brand image.
Learn how a strong brand creates profitable returns.
Kevin Parker and Kerry Scott built a fashion week that has helped re-energize the Philadelphia fashion community.
Jacqueline Jenkins is a successful entrepreneur and business advisor.
To register, click here. For more information call 215-686-5394.
This program is presented in partnership with the Wharton Small Business Development Center.
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DATABASE TRAINING
Business Plan Toolkit: 3-Part Series
Parkway Central Library, 1901 Vine Street, 19103
Are you a committed entrepreneur who is ready to take the next step? Learn to use library resources to write your business plan!
This course is designed as a series and we encourage you to attend all three sessions.
Tuesday, April 9th, 6:30 PM
Part I: Get an introduction to business plans and start researching the competition.
Tuesday, April 16th, 6:30 PM
Part II: Target your audience by learning to find and use demographic information.
Tuesday, April 23rd, 6:30 PM
Part III: Gain executive perspective by learning to research your industry; then work on developing your financial plan.
A Free Library card and basic computer skills are required.
Space is limited to 12 people per class and tickets will only be available 30 minutes before class begins in the lobby of the library.
All classes are in the Tech Lab on the Ground Floor.
For more information call 215-686-5394.
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Social Media Marketing Made Simple
Thursday, March 28th, 10:15 AM - 12:15 PM
Lovett Memorial Branch, 6945 Germantown Avenue, 19119
Traditional marketing methods are often out of budget for entrepreneurs and small business owners. Social Media is an inexpensive option that when done right can drive customers to your door.
This program will teach you real tips and best practices to utilize in your Social Media campaign. You will also leave with FREE technology tools to plan your marketing campaign and measure its effectiveness.
For more information call 215-685-2095.
The seminar will be presented by Marsha Pearson of Constant Contact.
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The Power of Email Marketing
Thursday, April 11th, 10:15 AM - 12:15 PM
Lovett Memorial Branch, 6945 Germantown Avenue, 19119
Email Marketing when done well, expands the customer base and builds business relationships. When done poorly, lands your email in the spam folder.
This seminar teaches individuals the best practices for creating and executing an email marketing campaign. You will learn how to build your mailing lists, write compelling content and measure your efforts' effectiveness.
For more information call 215-685-2095.
The seminar will be presented by Marsha Pearson of Constant Contact.
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Also of interest:
Good Morning, Beautiful Business: The Unexpected Journey of an Activist Entrepreneur and Local-Economy Pioneer
Monday, April 8th, 7:30 PM
Parkway Central, 1901 Vine Street, 19103
Judy Wicks founded the White Dog Cafe in 1983. Her restaurant was one of the first to focus on organic, local, and humane cuisine. In her book Good Morning, Beautiful Business, she explains how to do business differently. Learn how her business has flourished while focusing on social responsibility, local living, slow food, and farm to table.
Tickets are not required. For more information call 215-567-4341
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SCORE at the Library: Business Counseling
Parkway Central, 1901 Vine Street, 19103
Lovett Memorial Branch, 6945 Germantown Ave, 19119
Free and confidential business advice and counseling, tailored to meet your needs is now available at two Free Library locations!
Reservations are required. Contact SCORE Philadelphia online or call 215-231-9880.
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