Leadership Chronicles 
April 2011


spring cleaning


We trust this newsletter finds you well and embracing the opportunities and

challenges ahead of you. Our theme this edition is change and choice, spring cleaning if you will. We continue to enjoy your feedback.

We hope you enjoy this edition and if you missed one of our past issues, please follow this link to take a look at previous Leadership Chronicles.


All the best,

Randy Sabourin & Cam Anderson 
Leadership, Change and the Placebo Effect

Leading change is one of the most difficult tasks faced by every level in the organization. Traditional 'carrot & stick' and humanism behaviour motivation is being replaced by a 'brain based' neuropsychology approach. Discussion and research continues on why we resist change and the often predictably irrational opposition witnessed when an organization faces adopting new strategies or systems. The placebo effect is a powerful phenomenon that maybe an additional tool to assist us in realizing our change objectives.   


The Toronto NeuroLeadership Local Interest Group

The first meeting of the NeuroLeadership Toronto Local Interest Group was held last week at Aon Canada. There were approximately 20 interested business leaders present that participated in a robust conversation about the SCARF Model. The presentation is available and to keep informed please join the Linked In Group.


Thank you to everyone who attended and the next session will be on June 9th and will be a discussion about NeuroFinance.


Sheena Iyengar - The Art of Choosing

Sheena Iyengar was the keynote speaker at the 2010 NeuroLeadership Summit, her presentation was intriguing and entertaining. She made fun of disability, she's blind, and as she guided us through her research and passion on why and how people make decisions one couldn't help but be taken with her style, wit, intelligence and strength. In 1969, her parents emigrated from Delhi, India to Toronto, Canada, where she was born. In 1972, her family moved to Flushing Queens; and in 1979, she moved to Elmood Park, New Jersey. She graduated from the University of Pennsylvania with a B.S. in economics from the Wharton School of Business and a B.A. in psychology with a minor in English from the College of Arts and Sciences, and then earned a Ph.D. in social psychology from Stanford University in 1997.  

Her 2010 book The Art of Choosing is a thought provoking read about how and why we choose. Here is an interesting overview of the book  and well as some back ground on Sheena. Her TED talk is also worth watching.  

Some other pieces that you might find interesting:  

The 'Michigan fish test' and the Middle East CNN.com  


At Home With Sheena Iyengar, An Expert on Choice Chooses a New York Times Home & Garden piece about how she decorated her NYC apartment.


Why the Soda Tax Makes Us Angry Higher prices are bad. Being told what to do is worse. In Slate.com    


Sheena Iyengar: Most Customers Don't Know What an interview in Forbes India

We know your time is valuable so thank you for taking a minute to look at our view of business and the world around us. You can find more information at our site or
 send us your thoughts and suggestions.


 Cam & Randy

In This Issue
Leadership, Change and the Placebo Effect
The Toronto NeuroLeadership Local Interest Group
Sheena Iyengar The Art of Choosing
Best of: Tweets
The Brain Video Feature

Best Of Our Tweets:Follow us on Twitter

The neuroscience of leadership Time for a new science of leadership?  http://bit.ly/efdu2V 

Mind, Brain, Genes, Neuroplasticity and Enlightenment - Rudolph Tanzi and Deepak Chopra discuss brain functioning.  http://huff.to/i6L6Uo 

Virtual worlds invade the average business meeting http://tek.io/fu9BjQ 


41 reviews for The Go Game - Learned alot about myself and how I work with others in timely situations. 4 stars  http://bit.ly/i6l8Al


Your Brain at Work: What to Do When There's Too Much to Do


Bother Me, I'm Thinking - focus and success link questioned? -  http://on.wsj.com/eDkE3Y

RT @ davidrock101: Greater social support makes financial rewards less enticing: http://bit.ly/dKyIDE  


The Truth About Self-Deception http://bit.ly/4p7IRf    


The Toronto Complaints Choir prepares for Flash Mobbing



8 Things Stand-Up Comedy Teaches Us About Innovation-Every comedian has a process and they ditch it to follow their gut http://bit.ly/fRI3eT  

Quick Links

The Brain as explained by John Cleese

The Brain as explained by John Cleese