Sheena Iyengar was the keynote speaker at the 2010 NeuroLeadership Summit, her presentation was intriguing and entertaining. She made fun of disability, she's blind, and as she guided us through her research and passion on why and how people make decisions one couldn't help but be taken with her style, wit, intelligence and strength. In 1969, her parents emigrated from Delhi, India to Toronto, Canada, where she was born. In 1972, her family moved to Flushing Queens; and in 1979, she moved to Elmood Park, New Jersey. She graduated from the University of Pennsylvania with a B.S. in economics from the Wharton School of Business and a B.A. in psychology with a minor in English from the College of Arts and Sciences, and then earned a Ph.D. in social psychology from Stanford University in 1997.
Her 2010 book The Art of Choosing is a thought provoking read about how and why we choose. Here is an interesting overview of the book and well as some back ground on Sheena. Her TED talk is also worth watching.
Some other pieces that you might find interesting:
The 'Michigan fish test' and the Middle East CNN.com
At Home With Sheena Iyengar, An Expert on Choice Chooses a New York Times Home & Garden piece about how she decorated her NYC apartment.
Why the Soda Tax Makes Us Angry Higher prices are bad. Being told what to do is worse. In Slate.com
Sheena Iyengar: Most Customers Don't Know What an interview in Forbes India