There's a great story behind every successful business or organization. A story that can cut through the clutter and grow your business.

I specialize in perfecting your great story and putting it down in words that sell your goods or services.

Need effective copy for a website, blog, newsletter or collateral material? Come to me for the write stuff.

About Robert Sax

About SAX PR

Copy & Content

October 2015

Exposing the Starmaker Machinery

Here's a sampling of what I've been working on lately for my clients:

A story for International Bowling Industry on how ten-pin bowling came close to being included in the 2020 Tokyo Olympic Summer Games.
Case histories on performance management strategy and tactics in the home improvement and hearing healthcare industries for CallSource.

Book 'Em

Looking for a good read?

This month I recommend:

"Hit Men: Power Brokers and Fast Money Inside the Music Business"

by Fredric Dannen

(Vintage)

This "golden oldie" from 1991 is a fascinating account of how the record business worked in its heyday of the 1960's - 1990's. From record label presidents to A&R guys to indie promoters to deejays (and not a few exploited artists) this story is exciting and scary at the same time.

Joni Mitchell was being kind when she called it "the starmaker machinery behind the popular song." Prepare to have your most cherished fantasies of the music industry shredded to bits while laughing, and crying, a lot.

Bonus track: The recent Kindle version updates the story. You'll learn how the record business gave away the store when music went digital.
**
"Hit Men brings to life the most compelling gang of thugs since The Godfather. The stories of this smarmy bunch are part delicious, part appalling." -- USA Today

"Well researched and chock-full of juicy tidbits, Hit Men
imparts a vivid sense of the record industry's slimy side." -- Business Week

**

What are you reading? Send the title of a recent favorite and I'll share it in a future issue.

Sincerely,

Robert Sax

SAX PR/MARKETING

818-508-7660