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There's a great story behind every successful business or organization. A story that can cut through the clutter and grow your business.
I specialize in perfecting your great story and putting it down in words that sell your goods or services.
Need effective copy for a website, blog, newsletter or collateral material? Come to me for the write stuff. |
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Copy & Content
September 2015
Buzz Builds for Bean Counters
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Here's a sampling of what I've been working on lately for my clients:
- Editing the third edition of "Another Choice," a guide to placing a child for adoption. This comprehensive book will be published by the non-profit Independent Adoption Center (www.adoptionhelp.org/)
- Media coverage is heating up for "Friggin' Bean Counters," a new business ebook from CPA and IT expert Karla Sasser. It is reviewed in the September issue of "Accounting Today," and Karla will be interviewed this month on "IT Life Radio," an online show from leading trade publication "InformationWeek."
Book 'Em Looking for a good read? This month I recommend: "Ghettoside: A True Story of Murder in America"
by Jill Leovy
(Spiegel and Grau / Penguin Random House)
Jill Leovy is an award-winning reporter for the Los Angeles Times. In 2007, she started the blog The Homicide Report, which documents every homicide in Los Angeles County.
Leovy covered the police beat for the Times from 2001 - 2012, including several stints "embedded" with the homicide detectives of the LAPD's Seventy-Seventh Street Division in South Los Angeles. The result is "Ghettoside," a heart-wrenching account of the ruined lives behind the murder statistics, the challenges faced by the dedicated detectives who are trying to solve the crimes, and the terrible toll on the poor black and Latino communities that have the highest murder rates.
According to Leovy's analysis, young black men in South L.A. are safer in prison than on the streets of their own neighborhoods. She also delves deeply into American social history, providing additional context for the "black lives matter" phenomenon.
Sadly this book is still an accurate picture of murder in the city. In August 2015 thirty-nine people were killed in L.A. making it the deadliest August the city has seen since 2007, when 41 people were killed.
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"Ghettoside does what the best narrative nonfiction does: It transcends the subject by taking one person's journey and making it all our journeys ... From the patrol cop to the president, everyone needs to read this book." --Michael Connelly, former L.A. Times reporter and creator of the popular Harry Bosch crime novels.
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What are you reading? Send the title of a recent favorite and I'll share it in a future issue.
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Sincerely, Robert Sax SAX PR/MARKETING
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Copy & Content, its editorial content and the SAX PR logo are copyright 2015 by SAX PR/Marketing. All rights reserved.
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