SAX PR Logo
  
  
  
  
  
  
There's a great story behind every successful business or organization. A story that can cut through the clutter and grow your business.

I specialize in perfecting your great story and putting it down in words that sell your goods or services. 
 
Need effective copy for a website, blog, newsletter or collateral material? Come to me for the write stuff. 

Join Our Mailing List

Copy & Content

June 2014    

 

Bad Words and Buck Owens  





Here's a sampling of what I've been working on lately for my clients: 

 

  • Media relations for the 29th annual Memorial Day Observance at Green Hills Memorial Park, one of the largest such events in Southern California. 
  • A magazine story on the entertainment renaissance in Yerevan, Armenia, including a new bowling, dining and cinema complex.
  • A press release and media research for a general insurance broker in Northern California.   

 Book 'Em  

 

Looking for a good read?  

This month I recommend:

 

Holy Sh*t: A Brief History of Swearing   

by Melissa Mohr

 

The author had to hide the manuscript from her young children, so you've been warned. But even if you abhor swearing, you will find this a fascinating book.

"In Holy Sh*t, Melissa Mohr makes curses, oaths, profanities, and swear words the occasion for an entertaining and far-ranging historical journey, from the disputes over religious oaths in the Tudor period to the labored delicacies of the Victorians to our modern debates about expletives in the media and our new-found reticence about racial and religious slurs. One-stop shopping for anyone interested in the nether reaches of the English vocabulary." -Geoff Nunberg, University of California at Berkeley, Language Commentator on NPR's Fresh Air

 

** 

What are you reading? Send the title of a recent favorite and I'll share it in a future issue.

 

Reader Herb Pedersen recommends:

    

"Buck 'Em!" The Autobiography of Buck Owens

by Buck Owens with Randy Poe (Backbeat Books)

This is the life story of a country music legend. Born in Texas and raised in Arizona, Buck Owens eventually found his way to Bakersfield, California. Unlike the vast majority of country singers, songwriters, and musicians who made their fortunes working and living in Nashville, the often rebellious and always independent Owens chose to create his own brand of country music some 2,000 miles away from Music City racking up a remarkable twenty-one number one hits along the way. In the process he helped give birth to a new country sound and did more than any other individual to establish Bakersfield as a country music center.

With his near-photographic memory, Buck recalls everything from his early days wearing hand-me-down clothes in Texas to his glory years as the biggest country star of the 1960s; from his legendary Carnegie Hall concert to his multiple failed marriages; from his hilarious exploits on the road to the tragic loss of his musical partner and best friend, Don Rich; from his days as the host of a local TV show in Tacoma, Washington, to his co-hosting the network television show Hee Haw; and from his comeback hit, "Streets of Bakersfield," to his induction into the Country Music Hall of Fame. (Amazon.com)

And for your ears:

"Bakersfield Bound," Herb Pedersen's album with longtime musical partner Chris Hillman, is a loving and masterful tribute to Buck Owens and the Bakersfield Sound. Even if you know nothing about country music, you will love this record of great American songs. (RS)

Sincerely,
  
Robert Sax signature
  
Robert Sax 
SAX PR/MARKETING
818-508-7660
  
  
Copy & Content, its editorial content and the SAX PR logo are copyright 2014 by SAX PR/Marketing. All rights reserved.