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There's a great story behind every successful business or organization. A story that can cut through the clutter and grow your business.

I specialize in perfecting your great story and putting it down in words that sell your goods or services. 
 
Need effective copy for a website, blog, newsletter or collateral material? Come to me for the write stuff. 
 

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Copy & Content

March 2014    

 

Mandela A to Z     



Here's a sampling of what I've been working on lately for my clients: 

 

  • A press release for a medical equipment management firm that outfitted the U.S. Navy's newest hospital. 
  • A feature story on Tavern + Bowl, an innovative restaurant group in San Diego.
  • A Q&A interview with the CEO of the California Restaurant Association.     

 Book 'Em  

 

Looking for a good read?  

This month I recommend:

 

Dark Times in the City  

by Gene Kerrigan

 

Fresh out of prison after serving eight years for manslaughter, Danny Callaghan is quietly enjoying a drink in a Dublin pub when two armed thugs barge in. He intervenes, saving the life of the intended victim but earning the ire of a ruthless mob boss. Forced to run errands for the mobster to make amends, Danny is caught up in a gang war that threatens to kill him and everyone he loves.

 

It's a fast-paced and violent noir thriller set in a troubled Ireland following the demise of the Celtic Tiger economic boom. Kerrigan is an Irish journalist and award-winning crime novelist.  

 

** 

What are you reading? Send the title of a recent favorite and I'll share it in a future issue.

 

Reader Sarah Bisconte recommends:

   

Madiba A to Z: The Many Faces of Nelson Mandela
by Danny Schechter

This book, which provided key source material for the motion picture Mandela: Long Walk to Freedom, is an unexpurgated collection of the views and opinions of South Africa's first Black president. It draws on author Danny Schechter's forty-year relationship with "Madiba," as Nelson Mandela is known in South Africa.   

 

Each chapter of this book corresponds to a letter of the alphabet, and the letters cover major and minor, unexpected and fascinating themes in Mandela's life and his impact on others: Athlete, Bully, Comrade, Forgiveness, Indigenous, Jailed, Militant, and President, to name a few.

(Amazon.com)

 

 "Here is story-telling that is unique, refreshing, and revealing, and the Nelson Mandela who emerges-more nuanced than I ever understood and even more admirable-is someone you will want to know. You will be both surprised by Mandela's profoundly complex personality and grateful for Danny Schechter's creative journalism."-Bill Moyers  

  


Sincerely,
  
Robert Sax signature
  
Robert Sax 
SAX PR/MARKETING
818-508-7660
  
  
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