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Greetings!
As more and more marketing transitions to online, it becomes even more critical to have a strategy and a plan to create a Total Online Presence.
Be sure to attend our next Constant Contact Workshop on March 20 at the Arizona Small Business Association (ASBA) where we will present Total Online Presence and Social Media Made Simple.
Have a great March!
Warmest regards,
Donovan |
 | What in the Heck Is Co-Marketing? |
 Posted by Amanda Sibley Marketing is constantly evolving, which means marketers have to learn a lot of new strategies, tactics, and terminology (ahem, buzzwords) all the time. One of those words you've probably heard is "co-marketing," which ... really ... isn't all that new. It just doesn't get talked about a lot.
But why is that? Not sure. Maybe because it's kind of a weird territory in which marketers act more like networkers and salespeople than email marketers, content creators, and data analysts. Regardless, co-marketing is just a form of relationship marketing. And I think it'd be helpful for other relationship marketers to get a breakdown of what the heck co-marketing really is, and have accessible inroads to get started with it -- even if you don't have connections with industry big-guns.
To read the rest of this article
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| Media voice vs. media company
by Seth Godin
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Just about everyone is in the media now. If you've published something online, you know what it is to create and spread ideas.
But that doesn't mean you have to become a media company.
To read the rest of this article
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Infographic: Data Tracking Report 2012
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 by Douglas Karr
When are consumers willing to share their data? How much data? If you don't realize it already, Europe typically leads the way on data and privacy issues. Their laws are much stricter and they are much more critical of data capture methodologies. North America tends to lag quite a bit and we have much more of a laissez-faire attitude - often collecting too much and doing too little with it.
To read the rest of this article |
Exclamation not explanation