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Greetings!
By the time you read this the Superbowl will be over. It's amazing how much advertising is spent on this one event. Four million dollars for a 30 second commercial? Fortunately we don't have to spend millions of dollars to market our products and services.
As promised our first Constant Contact workshop will be held on February 19 at the Arizona Small Business Association (ASBA).
Are you still struggling with online marketing? Then be sure to contact me about the "Total Online Presence" Group workshop.
Warmest regards,
Donovan |
 | 5 Things Smart Risk Takers Do Well |
 Posted by Michael McKinney 2013 is shaping up to be a very challenging year. The fiscal cliff, Obamacare and a sluggish economy will impact how we do business. As if it wasn't already hard to compete!Doug Sundheim's book, Taking Smart Risks, isn't really about making your next risky decision smarter or safer; it's about pushing all of your choices to be riskier, but smarter on a daily basis.
We tend to view our choices as risky or safe. Safe is good while risky is well, risky. You're taking a chance with a risky choice; it could lead to ruin.
To read the rest of this article
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| Can An Ordinary Business Be Innovative?
by Allan Dib
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 Peter Drucker is famously quoted as saying that the two basic functions of every business are marketing and innovation.
The word innovation often conjures up thoughts of high tech startups in Silicon Valley, biotech companies or engineering firms.
The question often arises - can an ordinary business, that sells ordinary products be innovative?
To read the rest of this article
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| Are You Sitting On A B2B Content Goldmine?
by Nick Stamoulis |
 According to the Content Marketing Institute, producing enough content is one of the biggest challenges facing B2B marketers today. From the conversations I've had with many of my own B2B SEO clients over the last few months I'd have to say I agree.
To read the rest of this article |
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Best of CES 2013
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 by The Notebooks.com team
While CES 2103 didn't feature as many Notebooks as years past, our team scoured the show floor and met with the top computer companies to see nearly every notebook announced at CES 2013. After looking through all the notebooks and notebook technology we picked the best.
To read the rest of this article |
Last week I finished writing a book review for the Journal of Product and Brand Management. The book, The Wide Lens written by Ron Adner, proposes a new perspective on innovation as a relates to products and services. One of the breakthrough concepts proposed is that businesses can no longer just focus on their internal [...]