Leap Innovation Newsletter
JANUARY 2013
In This Issue
Epic Steve Jobs Video On Brand Building
The 5 Questions You Should Ask
Big Changes to 5 Important Online Tools
 Innovations in Marketing
Seminars
http://nvite2.newanglemedia.com/innovations_marketing

Registration is now open for "Identify Your Best Clients and Discover Your Core Differentiation" on Jan. 10, the second event in the Innovations in Marketing Seminar Series. It will educate small business owners, entrepreneurs, and sales and marketing managers about marketing best practices and technologies for implementation. 
 
For more info
http://nvite2.newanglemedia.com/innovations_marketing
http://www.leapinnovation.com/duct-tape-marketing/free-ebooks/total-online-presence/
FREE Download
Greetings!

Happy New Year!

 

As much as I enjoy the holidays I'm always anxious to get back to work. We have some exciting things planned for 2013. 

 

First is our monthly seminar series "Innovations in Marketing" with New Angle Media. We will be sharing marketing best practices and the best tools to help you successfully market your business.

 

Do you use email marketing? We will also be holding monthly Constant Contact workshops on email marketing and social media at ASBA plus some great "how to" webinars.

 

If you are serious about getting your business online then get ready for our "Total Online Presence" training in February. Download the ebook "7 Essential Stages of a Total Online Presence" if you would like an appetizer. The six sessions are stuffed with strategies, best practices and tools.

 

Wishing you an abundant 2013!


Warmest regards,

Donovan
The Main Thing for 2013: 5 Steps to Success
"The main thing is to keep the main thing the main thing." - Stephen Covey

2013 is shaping up to be a very challenging year. The fiscal cliff, Obamacare and a sluggish economy will impact how we do business. As if it wasn't already hard to compete!

 

What do you need to focus on in 2013 to take your business to the next level?  Increasing sales? Cutting costs? Hiring and retaining staff? When business owners evaluate the past year and plan for the next, something usually emerges as being the "main thing" to focus on.

 

So how do you keep the main thing the main thing? I suggest the following:

 

To read the rest of this article
http://www.leapinnovation.com/the-main-thing-for-2013/

Epic Steve Jobs Video On Brand Building 
by Craig Padoa
I love this video.

It is short. It is simple. And it is relevant to anyone who is trying to build a business, whether it be as a self-employed consultant, manager of a business unit or CEO of a large company.

To read the rest of this article
http://www.executionandstrategy.com/2012/12/epic-steve-jobs-video-on-brand-building.html

 

The 5 Questions You Should Ask to Nail Your Product Messaging
By ROGER C. PARKER

 

In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand. It was going to be a very good year. 

It was called Coors Water. And it totally belly flopped.   

 To read the rest of this article 
http://blog.hubspot.com/blog/tabid/6307/bid/33981/The-5-Questions-You-Should-Ask-to-Nail-Your-Product-Messaging.aspx

 

Big Changes to 5 Important Online Tools
by John Jantsch

Some of my favorite tools and services have gone through some pretty big changes recently - enough so that felt it warranted a post just to point the changes out.

The first three, Gmail, Evernote and TweetDeck, are tools I use every day to run my business. The last two, Yelp and Foursquare, are familiar rating and location tools that have morphed a bit to go after the lucrative local search market and deserve a good hard look from local small businesses.

 

To read the rest of this article
  http://www.ducttapemarketing.com/blog/2012/12/28/changes-to-important-online-tools/
Donovan Ray Hardenbrook

Leap Innovation LLC, President/Owner  

Duct Tape Marketing Consultant 
New Product Development Professional 
John Maxwell Team Founding Partner & Certified Coach, Trainer and Speaker