Leap Innovation Newsletter
DECEMBER 2012
In This Issue
Innovations in Marketing
Does Your Business Pass the Dream Test?
Becoming A Voice Of Value
Best Titles for Content Marketing
Tablets buying guide.
 Innovations in Marketing
Seminars

Registration is now open for "Identify Your Best Clients and Discover Your Core Differentiation" on Jan. 10, the second event in the Innovations in Marketing Seminar Series. It will educate small business owners, entrepreneurs, and sales and marketing managers about marketing best practices and technologies for implementation. 
 
For more info
Total Online Presence
FREE Download
Greetings!


Season's greetings! 

 

I hope you are enjoying the holiday season and getting some time to celebrate with family and friends.

 

Now is also a great time to reflect on 2012 and start setting 2013 goals for yourself and your business so you can start strong in January.

 

That's what I'll be doing.


Warmest regards,

Donovan
Does Your Business Pass the Dream Test?
"Whatever you think, be sure it is what you think; whatever you want, be sure that is what you want; whatever you feel, be sure that is what you feel." ~ T.S. Eliot

Like many of you I spend December reflecting on the past year. Our businesses make up a big part of who we are and 2012 was a tough year for many of us. While we may be evaluating what we can do in 2013 to improve our businesses in terms of marketing, operations and sales we should first consider if we are truly pursuing our dream business.

To read the rest of this article


Becoming A Voice Of Value 
by Allan Dib
With so many people and so many things competing for our attention, just keeping up with all that's coming in can feel overwhelming.

We may feel the need to keep up with it all to be properly informed and up-to-date.

Certainly there's a satisfaction in feeling like you're across everything. Yet enormous chunks of time are taken up by consuming content from various sources including books, blogs, videos, email lists, magazines, news outlets etc.

Information triage has become a vital skill.

To read the rest of this article
 

 

Write the Best Titles for Content Marketing: A 10-Point Checklist
By ROGER C. PARKER

Before writing, promoting, and publishing your next book, eBook, or content marketing premium (i.e., a report, SlideShare presentation, video, white paper, etc.), take a moment to make sure you've chosen the best possible title.

Titles play a "make or break" role in content marketing and publishing success:

Choose the right title, and you can establish instant rapport with your intended readers. The right title should clearly indicate who should buy or download your publication, why they should buy or download it, and how they will benefit from it. 

To read the rest of this article

 

Tablets buying guide
In the market for a tablet? Your first choice should be the iPad (4th generation). It has the best performance, the deepest software catalog, and a fantastic ecosystem supporting access to an incredible number of apps, games, music, and video. However, if you like the idea of a high-performing tablet, but you're not one for adding more cash to Apple's already substantial coffers, the Asus Transformer Pad Infinity TF700 might be up your alley.

To read the rest of this article
 
Donovan Ray Hardenbrook

Leap Innovation LLC, President/Owner  

Duct Tape Marketing Consultant 
New Product Development Professional 
John Maxwell Team Founding Partner & Certified Coach, Trainer and Speaker