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Save the Date!
We will be holding a social media workshop this spring so mark your calendars and get registered today!
Our workshop, Making the Most of Your Facebook Page, will be offered on May 18 from 2 to 3:30 p.m. We are offering ths workshop at a special rate of $30! For more details or to register click here. |
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'Like' Us on Facebook to get a Free Marketing Consultation
Like our Facebook Page for this free coupon to earn a Free Marketing Consultation. The marketing consulation will last for up to one hour. The consultaton will include a review of current marketing efforts, assistance in setting 2013 marketing goals & objectives, and a customized plan of our services in websites, newsletters and social media tailored to specific marketing needs.
Get this great offer today by liking our Facebook Page! Those who have liked our Facebook page can get this offer too, just click on the 'Free Marketing Consultation' tab below our cover photo. |
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Branding a Small Business
Start 2013 with the right image for your company!
Branding is a marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Branding is derived from what a company believes, from its goals and from how their customers perceive them. It is important to define the company's brand early on; it should even be part of the business plan. Branding will help customers remember and trust one company over another.
Start with the basics, a logo. A logo can be used on virtually every aspect of a business. This can encompass anything from letterheads, emails, business cards, website, social media and even t-shirts. It may be wise to hire a professional graphic designer to develop the logo. This may cost more money up front but it will be worth it in the long run. Using clip art for a logo looks unprofessional and points out "new business owner" vibe.
Click here to read the rest of this blog on branding.
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