September 8, 2015 Newsletter
New Video Release
Stuff You Can Take to the Bank
Danelle German, CFMG, CFCG  

Melissa Verplank, Founder of, often says, "When Danelle German speaks about business, I listen." This interview proves that point. Whether you are a cat groomer or work with dogs, if you own a pet service business, you'll want to catch this lesson!
This video lesson is based on a lecture Danelle gives around the country. It's called, "Stuff You Can Take to the Bank." It focuses on real problems for real groomers. She guides her audience through a discussion of issues they face every day. She helps them figure out the solutions which, in turn, put money in the bank.
Join us as we talk about: 



How do you raise your prices? Sometimes, the hardest part is just getting started. Danelle will walk you through different options. She reminds us that the numbers do not lie. How can you make YOUR numbers work?
Danelle had some amazing insights. She gets to the real question behind the question, "How much do you charge to groom my cat?" (Any breed of dog would work, too!) Hint: it's not the cost! How are you going to get to the true root of the question while gaining a new customer?
When things are not going well within your team, it's frustrating for you and your team - and clients pick up on it, too. Danelle will give you some great ideas of how to get everybody back on the same page and working together.
These three items are not isolated problems. Everybody has the same issues. Although Danelle German specializes in felines, this topic crosses over into the dog grooming business, as well.
This video is filled with valuable information that will leave you inspired and energized. After watching the video, you'll want to dive in and tackle your issues.

Approximate total running time:  24 minutes    
In this video you will learn:
  • where to start when it comes to raising your grooming prices.
  • how to create the tactics to make it work.
  • the importance of the value matching the service.
  • why basic math is so important.
  • how to re-energize a team.


It's like having a private coach right in your computer every month!
From the Archives!  
Guide Your Own Career with Self Education   

The key to success is self-directed education. Although formal education is not required to enter this field, knowledge pays huge dividends. It pays out is talent, skill, self-confidence, and monetary rewards. At the saying goes, "The more you learn, the more you earn." Successful pet groomers and stylists know this secret.

In this lesson, one of the most successful pet stylists out on the circuit shares her tips on self-directed learning. Irina 'Pina' Pinkusevich tells you what study material you need to have the correct information on individual breeds. She gives you fabulous ideas on how you can put together your own personal study guide. Pina shares insighta on where to get the best and most up-to-date information on breeds.

This is not an overnight journey - but that's what makes this field so enjoyable - there is always more to learn!

Do you have a busy salon?  
Are you thinking of adding to your team,
but you don't have time to train them?
Your new groomers can learn quickly - and they don't have to travel to do it!

Call 616-667-7297 or click below to find out how you can learn
to be a pet groomer, train your team, or improve your skills. 
Start anytime! 
Flexible payment plans are available.

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