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December 19, 2014 Newsletter

Creating a Terrier Inspired Trim  

on a Mixed Breed

with Jennifer Hecker, CMG

Amazing after! 



This is a super simple trim.  It's extremely versatile for many pet dogs.  It can be knocked out in a flash by experienced groomers.  The length can be changed for warm or cooler climates.  Plus, it's both stylish and easy to maintain.


This little Terrier mix is an older boy.   His coat is sparse and fly-away.  If trimmed too short, his skin will clearly be seen - something generally not considered attractive by owners.  And scissoring this coat type?  Yuck.  It marks and tracks like crazy!  Jennifer shows you how to breeze through this trim in no time - and make it appealing for the owner.





This trim style is perfect for busy groomers.  She uses primarily guard combs and thinning shears to achieve this haircut.  Throughout the entire lesson, Jennifer gives great everyday pet grooming advice and tips on lots of topics.


Approximate total running time:  30 minutes   


In this video you will learn:

  • how to work with fly-away hair.
  • how to set the pattern line in the chest area.
  • how to style the head by hand so the skin is not exposed.
  • how to tidy up the end of the muzzle without cutting the tongue.
  • how to style the tail so it matches the overall style. 

Do You Want To See All the  

Video Lessons on the Site  

in Print and on Paper?

Download Our
NEW Video Playlist 
Many of our members have requested a single list of all available titles for easy reference. You can download our NEW master list by clicking the logo at the left.

You will find videos listed by category and Training Partner. This master list can serve as a training guide by allowing you to keep track of titles you have watched.

The list is updated regularly. Download your copy today. The PDF file is free to distribute. has many benefits that come along with being a member, including:

  • over 400 of HOW TO groom videos from the best teachers in the business. You will learn from the top training partners from across the country.
  • new videos are added every week featuring an amazing cast of professionals.
  • streamed videos right to your desktop and available 24 hours a day.
  • viewing videos on your desktop, tablet, smart phone, or laptop!
There is something for everyone from beginning groomer to seasoned pet stylist. You will also find cat grooming videos, creative styling lessons, business building topics, and product reviews.

New Blog From Melissa Verplank 

It always amazes me how many clients have no idea what their pet needs in terms of coat care when the temperatures plummet.


Do you know how to help your pet clients get through the cold weather months?


Click here to read the complete blog!

Marceling the Kerry Blue Terrier Coat 

There is one thing for sure, award-winning pet stylist, Cheryl Purcell loves Kerry Blue Terriers and is PASSIONATE about getting the correct marcel pattern in their coats.  In this lesson, the 2014 breed winner at Westminster Kennel Club's annual dog show in New York demonstrates her secrets to getting the unique wave pattern to come up in the coat on this older Kerry Blue.  If you would like to read more about her 2014 Westminster win with "River," click here


Approximate running time:  

10 minutes.


Mini Lessons are only available to Members of  

From the Archives!  

Internet Based Marketing for Your Pet Business    

Danelle and Melissa discuss the methods that work well for them.  Danelle totally embraces this marketing method and personally implements it throughout her business on a daily basis.  Melissa thoroughly understands its importance and delegates much of the execution.  If you are not actively participating in the key areas: website design, social media, and blogging, this is definitely a discussion you'll want to sit in on.

Estimated Run Time:  

26 minutes  

Grooming TIP of the WEEK!  

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