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December 11, 2014 Newsletter

~ Interpreting AKC Standard ~ 

Comparing Two Dogs of the Same Breed

with Lindsey Dicken, NCMG

We're not sure about you - but most new groomers really struggle with this.  How do you interpret the breed standard?  It sounds like some foreign language when you read it early on in your career!  And then to apply it to a real live dog - how the heck do you do that?!


Renowned Bichon stylist Lindsey Dicken, drops by just before a major grooming competition to film with us.  She has two of her Bichon Frise contest dogs with her.  In this short lesson, Lindsey walks you through the written AKC breed standard.  She uses two of her competition dogs as examples - reading directly from the  AKC Complete Dog Book.    


Find out why Lindsey chooses NOT to enter one of the dogs in the breed class, choosing instead to modify the trim and place him in the Freestyle or Mixed/Miscellaneous classes instead.


Approximate total running time:  13 minutes   


In this video you will learn:

  • how to see proportions in a dog.
  • how to evaluate substance on a dog.
  • what you can do to accentuate the expression.
  • why you should strive to groom every dog like a show dog.
  • the #1 thing to look for when seeking a contest or certification testing dog.

Do You Want To See All the  

Video Lessons on the Site  

in Print and on Paper?

Download Our
NEW Video Playlist 
Many of our members have requested a single list of all available titles for easy reference. You can download our NEW master list by clicking the logo at the left.

You will find videos listed by category and Training Partner. This master list can serve as a training guide by allowing you to keep track of titles you have watched.

The list is updated regularly. Download your copy today. The PDF file is free to distribute. has many benefits that come along with being a member, including:

  • over 400 of HOW TO groom videos from the best teachers in the business. You will learn from the top training partners from across the country.
  • new videos are added every week featuring an amazing cast of professionals.
  • streamed videos right to your desktop and available 24 hours a day.
  • viewing videos on your desktop, tablet, smart phone, or laptop!
There is something for everyone from beginning groomer to seasoned pet stylist. You will also find cat grooming videos, creative styling lessons, business building topics, and product reviews.

New Blog From Melissa Verplank 

For many of us in the pet grooming business, this is one of the busiest times of year.  The fur is flying, clippers are clipping, scissors are sculpting, and festive bows adorn most pets as they walk out the doors.


This is also the time year that clients can be extremely generous with gifts.


Kathy's General Rules
When It Comes to Grooming Any Scissored Dog

Award-winning pet stylist Kathy Rose talks about a few of her general "rules of thumb" when it comes to grooming any highly stylized dog.


This Mini Lesson is an excerpt of  How to Turn a Standard Poodle into a Giant Bichon With Kathy Rose.


Approximate running time:  

4 minutes.


Mini Lessons are only available to Members of  

From the Archives!  

Clipper Skills    

The secret to all quality haircuts on pets is in the clipper work.  In this video, Melissa Verplank shows you how to work efficiently with your clippers to achieve a satin smooth finish.  You'll learn how to work on multiple coat types using a wide variety of blades and guard combs.

Estimated Run Time:  

28 minutes  

Grooming TIP of the WEEK!  

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