Like us on Facebook   View our videos on YouTube  Visit our blog   Find us on Pinterest    
November 20, 2014 Newsletter

Creating Consistency in Your  

Grooming Business

with Lindsey Dicken, NCMG, Marc LaFleur, CMG, and Melissa Verplank, CMG


This is one of the most common problems salon owners face.  We hear it over and over again.  How do you build consistency within your team?  "Arghhhh!" right?


Seasoned professional pet stylists, Lindsay Dicken, Marc LaFleur, and Melissa Verplank sit down to have a conversation about building consistency.  What makes this discussion truly interesting was their variety of grooming backgrounds.  You'll discover a few common threads kept surfacing as they talked.  It did not matter if the business was a small or large salon, a mobile groomer, or a fixed location grooming salon.


Amazingly, they all found solutions to this pesky problem in a similar way.


Join this group as they share their experiences with you.  You get to be a fly on the wall as they talk about ways to build consistency within their grooming businesses.


Approximate total running time:  24 minutes 


In this video you will learn:

  • how to build a successful reputation.
  • why written records are important.
  • what tool brings consistency to a haircut.
  • ideas on ways to set consistent pricing.
  • the main lesson from this video that you can implement immediately in your business.

Do You Want To See All the  

Video Lessons on the Site  

in Print and on Paper?

Download Our
NEW Video Playlist 
Many of our members have requested a single list of all available titles for easy reference. You can download our NEW master list by clicking the logo at the left.

You will find videos listed by category and Training Partner. This master list can serve as a training guide by allowing you to keep track of titles you have watched.

The list is updated regularly. Download your copy today. The PDF file is free to distribute. has many benefits that come along with being a member, including:

  • over 400 of HOW TO groom videos from the best teachers in the business. You will learn from the top training partners from across the country.
  • new videos are added every week featuring an amazing cast of professionals.
  • streamed videos right to your desktop and available 24 hours a day.
  • viewing videos on your desktop, tablet, smart phone, or laptop!
There is something for everyone from beginning groomer to seasoned pet stylist. You will also find cat grooming videos, creative styling lessons, business building topics, and product reviews.

New Blog From Melissa Verplank 

The holiday rush is almost here!

Are you ready to breeze through this busy time and maintain a festive holiday spirit...

Grooming the Yorkie Head

Award-winning pet stylist, Kendra Otto shows you how to work with thinning shears to bring out the expression of this adorable little pet Yorkie. She also demonstrates how to establish the lines of this head style for symmetry and balance. Plus she shares her trick for cleaning up the mouth area.


This Mini Lesson is an excerpt of  Trimming a Pet Yorkie Head Style


Approximate running time:  

7 minutes.


Mini Lessons are only available to Members of  

From the Archives!  

Joe is on the set before a live audience presenting his power packed lecture of how to grow a successful business.  This is a multi-segment presentation that focuses on key elements, that when executed correctly, can assist a business owner, manager, or staff member reach his/her goals and the goals for the business.  Some of these goals include desired income, profitability, sales, employee satisfaction, client loyalty, strong reputation, and much more!

Estimated Run Time:  

55 minutes  

Grooming TIP of the WEEK!  

Customer Service

We are happy to help!
Call or email
for support.

We pride ourselves on offering good old-fashioned customer service to our members. We're happy to help you with billing, tech support and questions about the site.

Our office hours are:
Monday - Friday
8:00 am-5:00 pm EST

We are located in Jenison, Michigan.
United States.

For customer support, please call
616-667-7297 or email
110 Chicago Drive, Jenison, MI  49428   616.667.7297
Facebook            Pinterest