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ShopperTech Update           August 29, 2016 - Volume 7, Number 11     
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In This Issue
PROMOTIONS: Recognizing an 'Opportunity Gap' for CPG Growth
SHOPPER MARKETING: It's Time to Embrace the Changing Ethnic Landscape
eCOMMERCE: Why House Supplies Sales Are Booming in the eCommerce Channel
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PROMOTIONS
Recognizing an 'Opportunity Gap' for CPG Growth   

By John Ross

The most difficult aspect of meeting consumer expectations today is, frankly, understanding exactly what they are. Between channel blur, the acceleration of e-commerce and the growing dominance of digital, it is becoming increasingly difficult for CPGs to delineate how best to communicate with consumers, and deliver to them the shopping experience they want -  particularly as it relates to leveraging promotions to drive sales.
While declining coupon use has challenged marketers during the last several quarters, there's no evidence to suggest that shoppers have lost interest in making their budgets go further and saving money on groceries. So, what's happening with shoppers and promotions? And what does it mean for brands?
 
SHOPPER MARKETING
                                        
It's Time to Embrace the Changing Ethnic Landscape
   
By Brian Ross

There's no denying that today's retailers need to be tech savvy to maintain and grow customer traffic. But the reality is retailers today also need to be demographic-savvy.
 
Get to know your customers beyond the standard tools -- be proactively focused on the types of ethnic communities in your neighborhood, the products those communities are looking for, and how you can present new offerings in creative ways in store. Done right, ethnic product lines can drive significant foot traffic while also growing basket size...


eCOMMERCE
                                        
Why House Supplies Sales Are Booming in the eCommerce Channel

By Keith Anderson

Home may be where the heart is, but it's also where the profits are. House and cleaning supplies are at the forefront of the surge in eCommerce CPG sales, which rose 42 percent last year, well ahead of an overall eCommerce increase of 30 percent. Laundry detergent leads the way with an 85 percent increase, with Procter and Gamble's Tide in the #1 spot in the U.S. in terms of eCommerce (and offline) market share. 
 
Emerging online retailers are selling in bulk, and making the game competitive...

 
MARKET WATCH
 
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include We Need a Grocery Olympics, Do Pokemon Go in Supermarkets? and Let's Scream for Ice Cream.

CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data, 
Has Just Been Published!

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.


Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

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Inmar                                                            CPGmatters

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